Entrepreneurs Acquire Advertising Franchise

Two former executives of Journal Sentinel Inc. have purchased the Milwaukee area franchise for AllOver Media, a non-traditional advertising organization with outdoor and indoor locations throughout southeastern Wisconsin.

Todd Adams and Rich Dobson acquired the franchise from G2 Adventure LLC principals Brad Gardner and Steve Glassbrenner. Financial terms of the acquisition were not disclosed.

Headquartered in Maple Grove, Minn., AllOver Media provides outdoor and indoor media solutions to reach captive audiences where they live, work and play. The Milwaukee franchise includes gas pump, indoor and outdoor print and taxicab marketing solutions throughout Milwaukee, Waukesha, Ozaukee and Washington counties.

AllOver Media has restroom advertising locations in more than 160 Milwaukee-area family restaurants, nightclubs and sports bars, as well as at the Bradley Center.

"Our ads are not channel-surfed or paged through � there is nothing to compete with their attention," Dobson said.

"Our media outlets are tremendous vehicles for building brand awareness with captive consumers, as well as delivering key audience-specific sales information," Adams said. "AllOver Media is a proven means for companies to expand their marketing efforts in the growing segment of non-traditional advertising as traditional advertising continues to be more and more fragmented." The local franchise will open an office at 10125 North Ave. in Wauwatosa.

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