"Dollar Day$ Of Franchi$ing"

A dollar can go a long way if you know the best place to spend it. That means as a consumer, a merchant or as an investor. Today more and more people are venturing to the thought of investing their time and money into themselves. Faced with the uncertainty of job security and carrying an unfulfilled entrepreneurial spirit, ordinary people who have spent years climbing that ladder of success, are choosing to make their own ladder. One of the most rewarding gateways to career freedom is the franchising experience. A consistent provider of positive franchise experience is Dollar Discount Stores and its home office is right here in the Delaware Valley. Discount stores have a specialty of marketing small ticket household items, snacks, and giftware, etc. for less than a dollar. People in search of stable income, a business of their own or an opportunity to be more enterprising, can find a home franchising with Dollar Discount Stores. What makes this franchise opportunity consistently successful? Its founder and proven businessman, Paul Cohen. He built a successful retail chain one dollar at a time. Mr. Cohen learned the fundamentals of good business strategies by working at small town auctions with his father. His boyhood experience was a lesson in culture and commerce; Americans are attracted to a good buy. Cohen realized that if you supply good merchandise at auction-like prices, the buyers would demand more. This simple supply and demand philosophy seasoned with good hometown customer service is the recipe for successful retailing and has become a nationwide trend. Mr. Cohen learned the fundamentals of good business strategies by working at small town auctions with his father. In 1982, Cohen formed Dollar Discount Corporation. He gradually began to branch out of the farmer's market niche. By 1987, he decided to step beyond the company owned stores and pack- age his approach and expertise into a marketable product to help others realize the sweet taste of success. By 1989 all of his stores were franchised. His national franchise is now exactly as it is advertised, a "time-tested retailing formula" with nearly two decades of operating practice.

The American public has proven this formula and Cohen's boyhood philosophy. People can't refuse a bargain and because of that, discounters have become one of the fastest growing sectors in retailing. Consumers have been conditioned to understand the value of bargain buying. They join wholesale clubs, cut coupons and shop with a comparative eye and know never to pay top dollar for merchandise. It is these conditioned responses of the buying public that guarantee the success of a store that offers variety store merchandise for no more than one dollar.

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