Prime Restaurants Appoints New Vice President Of Marketing

Nick Perpick, President and COO of Prime Restaurants Canada Inc., is pleased to announce the appointment of David Scapillati, as Vice President of Marketing with Prime Restaurants.

David will be responsible for the overall management of the Prime marketing department focusing on the development of some of Canada's leading casual dining brands, including East Side Mario's, Casey's Bar & Grill, RD's Ribs, The Esplanade Bier Markt and a family of premium Irish pubs.

Prior to joining Prime Restaurants, David was the Vice President Sales, Foodservice National Accounts, with Coca-Cola Bottling Company in Toronto. In this role, he was in charge of leading the company's strategic planning, marketing, budgeting, selling and pricing strategies for the foodservice channel of the business.

"Having spent nearly ten years with Coca-Cola, David has a solid grasp of the foodservice industry and knows what it takes to succeed in this business," said Perpick. "David also possesses the leadership skills that will allow him and the marketing team to take our brands to the next level." A Queen's University graduate, David began his career as an accountant after receiving his Chartered Accountant's designation in 1989. After spending time as a consultant with both Price Waterhouse and Arthur Andersen, he joined the Coca-Cola Beverages accounting team in 1994. In 1995, David successfully transitioned from finance to sales as a National Account Executive.

Prime Restaurants of Canada Inc. operates and franchises some of Canada's leading chains of casual dining restaurants and premium pubs. As a pioneer in the Canadian casual dining industry since 1979, it is considered an important innovator in the development of brands and today has a diversified portfolio of concepts that include: East Side Mario's, Casey's Bar & Grill, a Belgian-style brasserie operating under the trade-mark Esplanade Bier Markt, and a family of authentic Irish pubs operating under the trade-marks Fionn MacCool's, D'Arcy McGee's, Paddy Flaherty's, Tir nan Og and Slainte as well as RD's Ribs, and Pat and Mario's. Prime Restaurants employ over 9,000 people across the country and is listed as one of Canada's 50 Best Managed Companies.

Prime Restaurants Royalty Income Fund is listed on the Toronto Stock Exchange under the symbol EAT.UN.

FOR FURTHER INFORMATION: Aline Bardakjian Paul Zanettos Thornley Fallis Communications Thornley Fallis Communications 416-515-7517, ext. 232 416-515-7517, ext. 227 [email protected] [email protected]

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