Kamloops Welcomes A Slice Of The Big Apple

Although New York City might not be around the corner, the residents of Kamloops won t have to travel far to enjoy a little bit of Manhattan s Lower East Side. On Monday, February 9 2004, British Columbia s first East Side Mario s will open for business at 1320 West Trans Canada Highway in Kamloops (Main entrance of Aberdeen Mall at Exit 368), serving some of the best American Italian food this side of the Hudson River. My wife Pam and I are extremely excited about opening BC s first East Side Mario s and serving the great residents of Kamloops, said franchisee Nick DiMambro. The East Side Mario s formula of good food, good fun and great value will make this new location a hit in no time. East Side Mario s, with over 90 locations across Canada, is an American Italian eatery where eating and celebrating meet. Throughout the country, East Side Mario s guests rave over dishes such as the Linguine Chicken Tettrazini and the Firecracker Shrimp Bowties, all served with complimentary unlimited soup or salad and garlic homeloaf. East Side Mario s is also known for its eclectic decor that makes the restaurant like no other. The Statue of Liberty greets and welcomes guests to a Lower East Side environment, complete with a Mulberry and Canal Streets intersection and a Scalero Brothers backroom. In order to meet the demands of today s busy lifestyles, East Side Mario s Kamloops also has a convenient section of the restaurant dedicated entirely to take-out. Guests can simply order their favourite East Side Mario s dishes by phone at (250) 374-7174 and pick up their meal from the takeout section. Prime Restaurants of Canada Inc. operates and franchises one of Canada's leading chains of casual dining restaurants and premium pubs. As a pioneer in the Canadian casual dining industry since 1979, it is considered an important innovator in the development of brands and today has a diversified portfolio of concepts that include: East Side Mario's, Casey's Bar & Grill, a Belgian-style brasserie operating under the trade-mark Esplanade Bier Markt, and a family of authentic Irish pubs operating under the trade-marks Fionn MacCool's, D'Arcy McGee's, Paddy Flaherty's, Tir nan Og and Slainte, as well as RD's Ribs, and Pat and Mario's. Prime Restaurants employ over 9,000 people across the country. Prime Restaurants Royalty Income Fund is listed on the Toronto Stock Exchange under the symbol EAT.UN. FOR FURTHER INFORMATION: Aline Bardakjian Paul Zanettos Thornley Fallis Communications Thornley Fallis Communications T: 416-515-7517, ext. 232 T: 416-515-7517, ext. 227 [email protected] [email protected]

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