Java Detour Announces Grand Opening Of 4th Location In Las Vegas Region

HENDERSON, NV | Wednesday, January 10, 2007

Java Detour (JVDT. PK) is celebrating their newest location in Henderson, NV. The new Java Detour store is located at 1659 W. Warm Spring Road, on the corner of Warm Springs and Arryo Grande. Java Detour sells gourmet coffees, including mochas and lattes, whole leaf teas, fruit smoothies, and freshly baked pastries from retail stores that emphasize fast service and premium quality products. The Henderson store is the fourth corporate owned location with drive-through service in Las Vegas recently, joining one at Charleston Blvd. and I-15, one at 2840 E. Tropicana Avenue just east of Eastern Avenue, and another at the corner of Pecos and Patrick. Established in 1995 and expanded mostly through corporate-owned stores until recently, Java Detour has a total of 18 stores in four states, including 14 company-owned units and four franchise locations. "We are excited to grow the Las Vegas market," said Mike Binninger, co-founder and CEO of Java Detour. "We have built our company on fast service without sacrificing quality, especially for our cold blended beverages. Our new Java Detour stores offer the same fast service, delicious drinks, and superior customer service for which our company is known; but if people want to come inside and relax they will find a welcoming contemporary experience that is different than anything currently offered in our industry. We are very enthusiastic about opening in Henderson." About Java Detour Established in 1995 and franchising since 2000 with a total of 18 stores in four states, including 14 company-owned units and four franchise locations, Java Detour's objective is to continue to establish the Java Detour concept and brand as an internationally recognized and successful gourmet beverage retailer. For more information, visit Forward-Looking Statements This announcement contains forward-looking statements which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, and can be identified by the use of forward-looking terminology such as "may," "will," "believe," "expect," "anticipate" or other comparable terminology. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements and reported results shall not be considered an indication of our future performance. Factors that might cause or contribute to such differences include our ability to develop additional retail locations, our ability to establish and maintain a strong brand, our ability to expand our product line, our ability to protect our intellectual property rights, the degree and nature of our competition; our ability to employ and retain qualified employees; compliance with recent legislation regarding corporate governance, including the Sarbanes-Oxley Act of 2002; as well as those risks more fully discussed in our public filings with the Securities and Exchange Commission, all of which are difficult to predict and some of which are beyond our control.

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