Adventures In Advertising Corporation Honored For Excellence In Promotional Campaign

Adventures In Advertising Corporation (UPIC: ADVINADV) received a Bronze Pyramid award during the 49th annual PPAI Pyramid AwardsSM competition sponsored by Promotional Products Association International (PPAI). All winners were recognized at ONE, a special evening of awards and entertainment held in January during The PPAI Expo in Las Vegas, Nevada. Winners in the 2007 PPAI Pyramid Award competition are recognized for effective use of promotional products in business and institutional marketing programs. The award-winning campaigns feature the creative use of promotional products, packaging and copy to create integrated marketing programs that delivered quantifiable results. These winners were selected by the PPAI Awards Committee and outside industry judges. "Creativity and effectiveness are key to winning this much coveted award," said Steve Slagle, CAE, PPAI president. "As these winning programs illustrate, there is no limit to the application of a promotional products program. A very simple program can win a Pyramid award if it is successful at meeting the client's objective." Adventures In Advertising Corporation was recognized in the following category: TRADESHOWS AND EXHIBITIONS PROGRAMS $10 or More Per Recipient BRONZE Adventures in Advertising Corporation, Neenah, WI Program: Franchisors of Individually Owned Promotional Products Distributorships Program Goal: To bring together suppliers and franchise owners at a one-day booth show and to sell all available booth space at least eight weeks prior to the show. Execution: Six months prior to the supplier-meets-franchisor show, Adventures in Advertising mailed potential attendees a racing engine sound card with the message, "The Race Is On." Every four weeks, another package went out, each one reinforcing the auto-racing theme, the purpose of the event and an invitation to attend. One week before the convention, attendees received the final mailing�a customdesigned pop-up card detailing the event agenda. On arrival, attendees continued to receive a series of "on-theme" promotional items such as race car notepads, mints in a NASCAR tin and checkered lanyards, as well as high-value prizes including American Express Incentive Cards, televisions and iPod Nanos with Bose docking stations. - more - Results: The event's booth capacity sold completely out in only three weeks, four months prior to the show. The three-day event generated the sale of $36,000 worth of supplier sponsorships and a 29-percent increase in attendance over last year. If you would like more information about the PPAI Awards program, contact the Awards department at 972-258-3088, [email protected] or www.ppa.org. For more information about Promotional Products Association International (PPAI) or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppa.org or contact PPAI at 972- 258-3041 or [email protected]. # # # PPAI�the promotional products industry's only international not-for-profit trade association�offers education, tradeshows, business products and services, mentoring, technology and legislative support to its more than 7,500 global members. Promotional products are an $18 billion industry and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company's name, logo or message. PPAI created and maintains the UPIC (Universal Promotional Identification Code), the industry's only free identification system and universal company database.

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