Dollar Stores Attract Fifty Percent Of Shoppers

Over half of every U.S. household shopped at a "dollar store" in 1999. An amazing figure, but true. What's the attraction? Just convenience and low prices in an efficient, one-stop shop. The dollar store concept seems "recession-proof," according to the trade publication Discount Store News. Budget watchers and bargain hunters alike shop at dollar stores for brand-name merchandise that typically retails for much more at the local department store or supermarket.

Allied Systems, the nation's largest developer of the independently-owned Dollar Stores, forecasts a bright future for the business, despite tough economic times elsewhere. Allied recently launched a brand new Web site, www.allied-dollar.com . The site features an online video tour of their flagship store, details store openings, and shares industry articles. Interested individuals also can request a free promotional CD-ROM or videocassette tape from Allied's corporate office by calling 1-800-365-9099 A $65,000 investment buys a Dollar Store owner a carefully researched site location, a fully stocked custom designed, new store, owner training, and continuing marketing and operations help. Allied Systems' Dollar Stores are not franchised so there are no continuing monthly fees or royalties to pay. "Our wholesale buying group is basically one of the key advantages of going with a company like Allied Systems. We buy for over 200 stores, so it's like the old fashioned buying co-op. There's no membership fee, and we deal with the absolute top wholesalers and importers around the country." says Dan Margles, vice president of operations. Allied is poised for expansion, recently opening their 200th store in the United States, and moving into Canada as well. The Dollar Store trend is going strong, and not only because everybody likes a bargain. The stores succeed because they offer low prices on brand-name items every day of the year. They also run efficiently like wholesale clubs, and offer convenient, well trafficked shopping locations. With everyone's attention riveted on a worsening economy, people are bound to look for ways to stretch their dollars. That trend, coupled with Allied's commitment to keeping their system abreast of technology, could make a Dollar Store owner's future shine bright as a silver dollar.

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