Max & Erma's Menu Like A Tropical Getaway

Monday, March 05, 2007

There's not a single Max & Erma's (MAXE) restaurant in the South Pacific, but guests will get a taste of "The Tropics" on March 12. That's when Max & Erma's rolls out their latest special menu, which features six new tropical items. "Many of our restaurants are located in the Midwest and cold-weather regions, so we think our guests will be longing for some warm weather and a tropical escape," said Erin Reckner, Senior Director of Marketing for Max & Erma's. "Our guests have told us they want variety and this is the next step in meeting that request. We've added some great items and we're reinforcing the fact that Max & Erma's is much more than a sandwich and burger place. "The new menu is exciting and fun, and it features our always-fresh items and some bold new flavors. The recipe for the jerk chicken and chops was developed by our corporate chef and you won't find it anywhere but Max & Erma's." New items on the menu are: � Blue Hawaiian � A tropical drink of Blue Curacao, Bacardi, margarita mix and pineapple juice. � Jerk Chicken Wings � ($7.99) Crisp, marinated jerk wings tossed in our jerk BBQ sauce and served with a grilled jalapeno. � Tropical Stacked Salad � ($8.99) Soy-pineapple chicken tossed with baby greens, ripe pineapple, fresh vegetables, toasted coconut and honey-lime mango vinaigrette, topped with a wonton crisp and drizzles of Dijon horseradish sauce. � Tropical Salmon � ($13.99) Grilled Atlantic Salmon fillet marinated in sesame and soy, with sweet-and-sour glaze, nested over herb rice and fresh steamed vegetables. � Jerk Pork Chops � ($12.99) Boneless chops marinated in jerk seasonings- topped with a fresh-grilled jalapeno. Served with fresh steamed vegetables and our sweet potato banana mash. � White Chocolate Macadamia Nut Cookies � ($5.99) A half-dozen chewy, indulgent cookies fresh from the oven. "We are very excited about the new white chocolate macadamia nut cookies," said Reckner. "The fresh chocolate chip cookies have been a big hit and we believe these will be equally well received." The Tropics items are available for a limited time. Headquartered in Columbus, Ohio, Max & Erma's entered its fourth decade in business in 2003. From a single, neighborhood restaurant that opened in 1972 in the German Village section of Columbus, Max & Erma's has grown to 100 companyowned and franchise casual dining restaurants. Max & Erma's grew up in the Heartland, but its footprint now extends from the East Coast to Nevada, and Green Bay to Atlanta. Additional information on the company can be found at www.maxandermas.com.

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Max & Erma's Restaurants Inc.
4849 Evanswood Dr.
Columbus, OH

Phone: (614)431-5800
Toll Free: 1-866-MAX-ERMA (629-3762)
Fax: (614)431-4113

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