Salad Creations Opens 10th Location In The U.s.

Saturday, February 10, 2007

-- Salad Franchise Expects to Open 40+ Locations and Projects $14 Million in Revenue in 2007

Salad Creations, a national franchise offering a fresh alternative to fast-food for today's healthy lifestyle, announced today it has opened its 10th franchise location in the U.S. in Charlotte, NC. Salad Creations achieved this milestone in less than two years since it began franchising in March 2005. In addition, the company has sold 55 franchises to date and plans to open more than 40 locations by December 2007 in Phoenix, Chicago, San Diego and New York City, among other cities. Designed to provide a fresh, fast-casual dining option, each Salad Creations features more than 40 ingredients to choose from including farm-fresh vegetables, fruits, cheeses, just-sliced meats and over 15 homemade salad dressings. Specially-trained Salad Chefs prepare each customer's order and, if asked, can help match particular tastes to customize each individual's salad experience. All salads can be either tossed or chopped.

"Our growth and success is in response to consumers who are tired of traditional burgers and fries and looking for a fresh alternative," said Jeff Levine, founder and CEO, Salad Creations. "Until now, consumers' choices have been limited regarding fresh foods, but at Salad Creations, our guests create their own salad from a wide range of fresh ingredients. By allowing them to control what they put into their salads, we ensure our guest's satisfaction each time they visit." In addition to the "Create Your Own Salad" option, Salad Creations also offers more than 10 featured salads and a variety of daily soup specials, fresh wraps and a complete line of smoothies. -more- To ensure complete satisfaction, Salad Creations empowers customers to build salads exactly the way they want for a fixed price of $6.59. Unlike other salad chains, Salad Creations does not charge its guests per item or by weight. If guests wish to make their salads heartier, they can add a variety of proteins like chicken breast, ham and tuna salad for an additional $2.25 or super premium proteins like wild Alaskan salmon and jumbo shrimp for an additional $3.50. The fixed price allows Salad Creations' guests to be in complete control of their salad creation without worrying about escalating prices.

A serial entrepreneur and restaurant developer, Levine created the Salad Creations concept after searching for a business that fit his current lifestyle. After monitoring food trends, Levine noticed an increase in demand for better alternatives to fast-food. Salad consumption was growing in the U.S., and consumers seemed dissatisfied with the fresh food options available in the fast-casual segment. Levine leveraged his experience as the founder of New York City's Brother Jimmy's and Lu Lu's Bait Shack, a national restaurant and bar, to create the Salad Creations concept. He began with a made-to-order salad kiosk in the Town Center Mall in Boca Raton, FL. The concept quickly took off and now Salad Creations is celebrating its 10th store open, with plans for nearly 40 more by the end of 2007. This year's revenues were $6 million, and Levine projects 2007 revenue to exceed $14 million. "It's hard to believe that we've already opened our 10th location and have sold 58 franchises in less than two years," said Levine. "It's a testament to all of our Area Developers, franchisees and everyone working in our corporate office. Our future is bright." Salad Creations' rapid growth can be attributed to the company's unique Area Developer model. Through this system, Salad Creations sold regions to interested parties who are responsible for developing up to 50 units over a period of time. In return, these developers receive a percentage of revenue within that region over the term of their contract. This Area Developer model benefits Salad Creations by raising much-needed capital immediately to build its operations and marketing infrastructure to support its franchisees. -more- About Salad Creations: Salad Creations is a national franchise offering a fresh alternative to fast-food for today's healthy lifestyle. Each restaurant features more than 40 ingredients including farm-fresh vegetables, fruits, cheeses, just-sliced meats and over 15 homemade salad dressings. Salad Creations also offers more than 10 featured salads and a variety of daily soup specials, fresh wraps and a complete line of smoothies. Headquartered in Margate, FL, Salad Creations has 10 locations open in Florida, North Carolina, Ohio, Virginia, Washington, D.C., Rhode Island and Mexico with plans to open more than 40 additional locations in 2007. For more information, visit www.saladcreations.net.

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5100 W. Copans Rd.,
Margate, FL

Phone: (954)590-2467
Fax: (954)590-2484

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