Teriyaki Experience Targets Us Markets For Expansion

As the number of consumers eager to try something novel continues to grow, Made In Japan Teriyaki Experience is taking a momentous push forward in the midst of this new era in mainstream dining. With 106 locations throughout Canada, the Middle East, Italy and the Caribbean, company plans call for breaking into the U.S. marketplace with 600 new restaurants in the next five years, targeting Georgia, Florida, New York and California for expansion. With commitments for 130 restaurants already signed, the company's first U.S. restaurant is slated to open in Atlanta in May 2007. With more than 20 years of proven success in the industry, the Canadian quick service concept is on the cutting edge of consumer taste with a health-conscious menu and unique "dinertainment" experience. For franchising opportunities, contact Joe Arancio, Vice President of Business Development at (800) 555-5726 ext. 300 or [email protected]. While quick service restaurants are projected to register sales of $150.1 billion in 2007, 43 percent of operators are reporting an increase in the popularity of Asian items.* Made In Japan Teriyaki Experience is re-defining the quick-service restaurant dining segment with its nutritious alternative to traditional fast food. Using the teppanyaki griddle to prepare meals fast and fresh right before customers' eyes, the Teriyaki Experience meal is simple by design and combines garden fresh vegetables and bean sprouts with chicken, beef, shrimp or tofu, and a choice of Japanese steamed rice or yakisoba noodles. All dishes are cooked with water, not oil, which minimizes the calorie and fat content to fit a health-conscious lifestyle.

"The growing number of health-conscious consumers, coupled with the fact that Asian-inspired foods have become the hottest and fastest-growing category in the food industry, puts us in a very favorable position for dominating the Asian quick serve industry," said Nick Veloce, COO for Made In Japan Teriyaki Experience. "Our continued growth is proof that the concept fits perfectly with the market trends." Teriyaki Experience founder Lou Donato recognized that consumers were ready for something radically new and looked East for inspiration. In 1986, Donato opened Made In Japan Teriyaki Experience as a single mall food court location in Toronto, Ontario. By combining a sizzling show at the grill with the rapid service of a QSR, Donato introduced a way to enjoy healthy dining with an Asian twist. According to Joe Arancio, vice president of business development, the company is seeking area developers and single- and multi-unit franchisees with a strong desire to continue to grow an emerging concept in a unique niche within the food franchise business. While prospective franchisees do not need to have a background in restaurant operations, area developers should have a keen understanding of franchising.

With a franchise fee of $25,000, the investment to own and operate a Teriyaki Experience restaurant is typically $168,000�$250,000. Through a combination of initial site selection and construction, comprehensive onsite training, and marketing and promotional materials, Teriyaki Experience has an unwavering commitment to help franchisees succeed in their local markets.

"The simplicity of operation, high-quality healthy ingredients, increasing consumer demand and corporate support for franchisees are key factors that set Teriyaki Experience apart from its competition," Arancio added. About Made In Japan Teriyaki Experience Founded in 1986, Made In Japan Teriyaki Experience is dedicated to serving delicious, healthy alternatives to traditional fast food. As a leader in one of the hottest and fastest-growing segments in the restaurant industry, Made In Japan Teriyaki Experience encourages people to "Live Light. Eat Right!" Today, the company boasts 360 restaurants currently in operation or committed throughout Canada, the Middle East, Italy, Central America and the Caribbean, and is slated to open its first U.S. location in May 2007. For more information on Made in Japan Teriyaki Experience, visit www.teriyakiexperience.com. For franchising opportunities, contact Joe Arancio, Vice President of Business Development at (800) 555-5726 ext. 300 or [email protected]. * National Restaurant Association's 2007 Restaurant Industry Forecast View Company Website: http://www.teriyakiexperience.com

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