Cowan & Company Has Luck Of The Irish

Prime Pubs, a family of authentic Irish pubs operating in eight cities under the trade-marks Fionn MacCool's, D'Arcy McGee's, Paddy Flaherty's and Tir nan Og, has hired Cowan & Company Communications as its Public Relations Agency of Record to develop and implement a strategic public relations campaign over the next year. The PR campaign will kick-off with Prime Pubs' upcoming March Madness festival focused on St. Patrick's Day celebrations.

"Each Prime Pub has its own unique atmosphere featuring delicious authentic Irish fare, friendly staff and comfortable d�cor. We have a loyal clientele, and are renowned for our unrivalled St. Patrick's Day festivities which run the entire month of March featuring special menus, beverages, live music and contests," said Grant Cobb, Vice President of the brand. "While it's important for us to promote our St. Patrick's Day festivities, it's equally important for us to promote our other popular events and special menus throughout the year, which is why we have decided to integrate PR into our year-round marketing strategy." Cowan & Company has been hired to develop and implement a strategic PR program, including message development, media relations, promotions and media tours. Advertising for Prime Pubs is handled by Downtown Partners.

"When we were considering PR agencies to represent Prime Pubs we turned to Cowan & Company as they initiated media relations for our St. Patrick's Day campaign last year. We were impressed with their depth of understanding of our brand, their value-proposition and their ability to execute quickly a media relations campaign that generated excellent results," added Cobb.

"Working with Prime Pubs on their St. Patrick's Day campaign last year was great fun, and we're thrilled that they were so pleased with the results that Prime Pubs expanded our mandate to help them generate visibility throughout the year," said Cathy Cowan, President of Cowan & Company. About Prime Pubs A division of Prime Restaurants of Canada Inc., Prime Pubs is a family of authentic Irish pubs operating under the trade-marks Fionn MacCool's, D'Arcy McGee's, Paddy Flaherty's and Tir nan Og. Prime Pubs serve traditional Irish favourites made from authentic recipes balanced with a selection of contemporary offerings all paired with a Global selection of perfectly poured pints. Warm Irish hospitality and inviting surroundings, combined with a vibrant atmosphere, including live entertainment, make a Prime Pub the perfect place to connect with family and friends. For more information visit www.primepubs.com.

About Cowan & Company Cowan & Company Communications Inc. is a boutique communications firm for first-class brands. Established in 2002, the firm offers a full array of PR services specializing in media relations, collateral development, event management and promotions. Cowan & Company clients include L'Or�al Paris, Kraft Canada, Casey's Grill - Bar and the Pedorthic Association of Canada. For more information visit www.cowanandcompany.net.

Media Contact: Cathy Cowan , Cowan & Company 416-462-8773 or [email protected]

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