Marqui, Inc., a leading provider of on-demand marketing software, today announced that The Original Basket Boutique, a custom gift basket franchise, has selected the Marqui Marketing Software Suite to automate core marketing and web initiatives for the parent website and all franchisee websites. This latest customer win further illustrates Marqui's ability to deliver a compelling solution to the franchise market. The robust Marqui SaaS suite is tailored to the demands of franchises where seamless scalability is of utmost importance for rapid franchise system expansion. The Original Basket Boutique will use the Marqui suite to improve the customer experience of their website to drive recruitment of franchisees and revenue growth. Marqui will design The Original Basket Boutique website and allow franchisees to maintain their own website that is compliant with The Original Basket Boutique brand. The Marqui solution is based on a scalable architecture and flexible template system, allowing each franchisee to change the content on their website but not affect the overall look and feel. "We have a compelling story to tell, and we want to reach out to our web visitors who are making the life-altering decision of becoming their own boss," said Patrick Lamoureux, President of The Original Basket Boutique. "With Marqui, we have complete control of our website, empowering us to plan, execute, and manage sophisticated personalized marketing communications campaigns. All of these same capabilities can also be passed along to our franchisees as part of The Original Basket Boutique franchise package." Marqui offers a comprehensive suite of software as a service (SaaS) marketing applications that simplify a broad range of marketing activities, including e-mail campaigns, Web content management, search engine optimization (SEO), online marketing, lead generation, and program measurement. By combining all of these capabilities into one Web-based suite, Marqui enables customers to streamline marketing initiatives and improve program effectiveness without the issues or costs associated with installing multiple single-purpose products. With the SaaS approach, the Marqui suite of products, which also includes Blog Management, Campaign and Email Management, Marketing Analytics, and Approvals and Workflow, can be quickly deployed and implemented. "We are very pleased to have the Original Basket Boutique as a franchise customer. Franchises benefit greatly from the scalability of our product, and we're able to help prepare their systems for managing future growth. The ease of use of the Marqui solution also ensures that new franchisees will be able to hit the ground running and really harness the power of their website to drive business growth without having to focus on managing the technology," said Dale Borland, President & CEO at Marqui. Further details on the Marqui marketing software suite can be found at: http://www.marqui.com/Solutions/ To learn more about The Original Basket Boutique franchise and its custom gift baskets, go to: http://www.originalbasketboutique.com About Marqui Marqui packages vision, design, and technology to help forward-thinking organizations transform their businesses online. The company's on-demand web marketing solution has helped over 200 organizations derive more value out of their content and brand through effective management and measurement of their online content and communications. Marqui's growing customer list includes BC Ferries, the Phoenix Suns, BCIT, the David Suzuki Foundation, Cruise West, the American Marketing Association, MDS, Nexen, Simon Fraser University, Sybase, the BC TIA, Shriners Children's Hospitals, and Tillamook Cheese. Marqui is a Microsoft Certified Gold Partner and can be found at www.marqui.com.
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