Romp N' Roll Children's Enrichment Center Attracts Attention Of Franchising Mogul Gary Findley, Awards Franchises At Record Pace

Wednesday, July 25, 2007

Couple's Idea to Offer Multiple Children's Activities Under One Roof Takes Off in Marketplace

What began with one mother's frustration of traveling to multiple destinations for her young children's gymnastics, art and music activities has emerged as one of the hottest tickets in today's fast-growing children's services franchise segment. With slogans such as "Nurture the Genius. Unleash the Goofball," Romp n' Roll's understanding and appreciation of the individuality of children is filling a niche and exploding in the marketplace as the only one-stop-shop children's enrichment center with the widest variety of classes for young children. "When classes and party spots started filling even before the doors of our first location opened, we realized we weren't the only parents tired of driving from one end of town to the other to get our kids to their different activities," said Babz Barnett, who along with her husband, Michael, founded Romp n' Roll in 2004. "When our second location received the same outpouring, we had a feeling we were onto something huge. Turns out we were right." Romp n' Roll, all about learning and fun, is different from any other children's enrichment concept with its expansive class offerings that include creative gym classes, art sessions, music programs, birthday parties, camps and more, all in one location. Additional offerings include specialty classes such as Princess Class, Superheroes, Mommy and Me art classes, and Romp y Roll en Espa´┐Żol. By staying in tune with what today's parents need and what children want, Romp n' Roll is quickly drawing the attention of both big-time franchise players and timecrunched parents who want only the best programs for their children. Enter Gary Findley, the former Curves International president credited for growing the nation's largest women's-only fitness chain to 8,000 units when he left the company in 2006 to pursue new opportunities in franchising. Impressed with the success of the Barnetts' first two locations in Virginia and the market demand for the concept, Romp n' Roll was chosen as one of a select number of emerging franchise concepts to be represented by his Waco, Texas-based company, The Findley Group, which provides sales representation and consulting services to promising franchises like Romp n' Roll for marketplace growth. Within the first three months of offering franchises in January 2007, Romp n' Roll signed agreements for seven new locations to open by the end of year, bringing the total number to nine locations (including the founders' original two units) throughout Arizona, Colorado, North Carolina, Pennsylvania and Virginia. "When we decide to take on a new concept, we consider a variety of factors, including marketplace demand as well as the passion and vision of the people behind it," Gary Findley said. "Romp n' Roll gives new meaning to meeting those criteria. Parents will go to the end of the earth for their kids, and they know they can get the best programs at Romp n' Roll. That's the formula for long-term success." While most traditional kids gyms and community programs are set-up vertically to solely focus on one type of activity for children up to age 12, Romp n' Roll focuses on the specific age group of 3 months to five years with a horizontal approach. "By focusing on that age group, we can offer more variety. Whether a child's interest is gym, art, music, science, sports or developing secondary language skills, Romp n' Roll has a program," Michael Barnett said. "As families grow, our enrichment centers become a part of their life. Sometimes when older children in the family have moved on, we get the next child that's born. Or they tell their sisters, or friends, or cousins to bring in their young children. The word of mouth has been incredible for business." Classes are offered in 6 and 12 week sessions and prices range in each market. Specialty courses, camp and party packages also range in price per market. All Romp n' Roll locations are designed to give the feel of a whimsical experience for children with brightly colored walls, ramps, bridges, slides, and tunnels, as well as a trapeze, balance beam and monkey bars, fun inspired murals and foam flooring. "This is a happy place and happy type of business to be in," Babz Barnett said. "We always tell our employees and our owners that it's not going to work every day, it's going to play. You fill up with joy to see these kids just having the time of their lives. Once they get in, they don't want to leave, and they can't wait until their next class. It's very motivating to know you are making such a positive difference in the lives of these children and their families." Romp n' Roll offers an affordable franchise opportunity ideal for energetic parents and children enthusiasts, or others seeking to get into business for themselves in a fun, lively environment. The franchise fee is $39,500 and the investment range to open a Romp n' Roll is between $180,000 and $280,000. Franchisees are supported via site-selection, equipment purchase, operations training, complete lesson plans for each class, build-out, marketing support and ongoing consultation. Locations are typically 3,500 square feet locations and experience the highest volume when located in neighborhood strip centers. About Romp n' Roll Romp n' Roll, founded in 2004, began franchising in early 2007. Romp n' Roll is an innovative children's haven that allows for the strengthening of minds through the exercising of bodies and imaginations via gym, art, music and more. The company prides itself on "Nurturing the Genius" and "Unleashing the Goofball" in children up to 5-years-old with its innovative classes, programs, parties, camps and more in a safe, yet fun environment. For franchise information, visit About The Findley Group Founded in 2004, the Findley Group is a franchise consulting and development company led by the former president and franchise-builder of Curves International, Gary Findley. Under Findley's direction as president, Curves International experienced growth in franchises from 50 locations in 1996 to more than 8,000 in 2006. Currently, the Findley Group is working with eight innovative and exciting companies who have unique offerings for today's marketplace. The Findley Group specializes in bringing new business concepts to the market and developing them into complete franchise offerings. For more information, please visit

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9677 W. Broad Street
Glen Allen, VA

Phone: 877.757.1445
Toll Free: 877.757.1445
Fax: 254.751.9034

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