Ultimate Franchise Systems, Inc. Begins Re-branding Of Lil Dino Grille - Focuses On Increasing Campus Opportunities

Sept. 12 Ultimate Franchise Systems announced today that it has begun a brand enhancement program for its brand affiliate Lil Dino Grille, based in Greensboro, N.C. The Lil Dino image makeover, which includes a newly stylized logo, is part of UFSJ's strategy to increase its brand presence in captive markets such as universities, arenas, convention centers and office complexes.

"Brands have to evolve to fit the expectations of their primary audiences," remarked UFSJ CEO Christopher Swartz. "We are continually working with our affiliates to keep their brands in line with their target consumers. We see campuses as a good fit for Lil Dino Grille because of its youthful image and a menu that appeals to this market segment." Lil Dino Grille serves a youth-oriented menu of hamburgers, subs, chicken sandwiches, salads and deserts. The first location to undergo the makeover was at the food court at Clemson University. The company also operates locations on the University of North Carolina and NC State. Additional re-branding activities include new store graphics, menu boards, franchising collateral and upgrading the website, www.lildino.net.

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