Maui Tacos Signs Agreement To Open 50 New Franchises In California

Monday, November 06, 2006

Deal Will Nearly Quadruple the Chain's Restaurant Locations by 2014

Maui Tacos, the quick casual restaurant concept that fuses the great tastes of Mexico with the exotic flavors of the Hawaiian Islands, has signed a development agreement with Lava Flow Ventures of Sacramento, Calif. to open 62 Maui Tacos restaurants in California over the next seven years. The new agreement expands an original 12 unit agreement signed in 2004. Lava Flow Ventures opened its first Maui Tacos in February of this year in Roseville, Calif. and is opening its second restaurant in November, in El Dorado Hills, California.

According to Lava Flow Ventures chief operating officer, Bryon Axt, interest from commercial brokers and developers wanting a Maui Tacos restaurant in their retail developments has been overwhelming. Lava Flow expects to open four more restaurants next year. The counties in California slated for Maui Tacos are El Dorado, Placer, Sacramento, Solano, Yolo, Contra Costa, Santa Clara, San Luis Obispo, Santa Barbara, Ventura, San Bernardino, Riverside, Orange and portions of Los Angeles.

"After our first Maui Tacos experience in Hawaii, we knew that this concept had the food, fun and flair every franchise needs to succeed," said Mr. Axt. "Our first Maui Tacos restaurant has been so successful that we decided to open 50 more, expanding our restaurants from Orange County to Sacramento." "Maui Tacos started in Hawaii, landed out West and plans to move East at a rapid pace," said Jeff Endervelt, CEO of Maui Tacos International, Inc. "We will have 70 restaurants up and running within three years and have 200 restaurants open by 2014. This agreement has us well on the way to accomplishing our goals, since we now have an 84 store backlog, all scheduled to open within the next seven years." Earlier this month, Maui Tacos announced another development deal with Meritage Enterprises to open 10 Maui Tacos restaurants in Houston over the next five years. The new franchisees said that they expect to open the first two restaurants next year.

Maui Tacos is known for its chef-driven menu. Its founder, acclaimed Hawaiian chef and restaurateur Mark Ellman, opened the quick-casual concept in Maui after he discovered that there were no good Mexican restaurants in Hawaii. In 1993, Ellman created a cuisine like no other when he opened the first Maui Tacos, offering a combination of the exotic tastes of the Hawaiian Islands with the bold flavors of Mexico. The restaurant's success led to its franchising, and today, there are 18 Maui Tacos locations in 10 cities across the country.

Hours will vary by location. For more information, visit www.mauitacos.com.

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1775 The Exchange, # 600
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