Chain Store Magazine Interviews Ais Media On Mistakes To Avoid When Launching An E-commerce Site

AIS Media CEO, Thomas Harpointner, was interviewed by Chain Store Magazine for his expert opinion on crucial mistakes to avoid when launching an e-commerce website. His statements included: According to Thomas Harpointner, CEO of Atlanta-based Web service and marketing firm AIS Media, about 90% of these companies believe that most of their sales will either occur through the Internet or be brought in from online marketing.

However, companies that are looking to launch an e-commerce site often fall into traps that ruin their chances of success. Here are some tips on how to avoid the most commonly made mistakes: Lack of proper planning: "We advise clients of the "5 Ps of Success"�: Proper Planning Prevents Poor Performance,"� said Harpointner, who has 15 years of experience working with companies about to launch e-commerce sites. "An e-commerce site should be thought of as a new venture. With the proper attention, it can deliver substantial results. But someone within the company should be dedicated to managing it."� Hiring the lowest bidder: Expect to get what you pay for, he said. "Internet users today are far more sophisticated than they were just a few years ago. They have raised the bar in expectation levels of professionalism, usability, functionality and interactivity."� That said, retailers should hire solution partners accordingly.

Failing to market the site: "Be prepared to market your site with e-mail newsletters, on search engines, through the press and via traditional marketing techniques such as direct mailers, links within your catalog and in-store displays, if applicable,"� Harpointner said.

To read the full story visit: Failure to Launch About AIS Media AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo Storefront (http://www.ExcerpoStorefront.com) and Excerpo Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media's services and to locate a partner, visit www.aismedia.com © 2007 AIS Media, Inc.

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