Lady Of America Executive Coaches Franchise Development

Jillian Sanchez, director of operations for Lady of America, uses her coaching and motivational skills to steer franchise owners and managers toward success.

Fitness has been a part of Sanchez's daily life "" growing up she wanted to play professional sports and in school took jobs that kept her close to the industry. She sold shoes in a sporting goods store. Later, she worked as a trainer and gym manager. Sanchez developed her entrepreneurial skills by keeping an eye on the well-being of clients "" as well as on the business.

"I'm very goal-oriented," said Sanchez, who joined LOA three years ago in the newly created position of franchise business coach. "Prioritizing is a big part of the job. Every day is something new, it's not your typical 9-to-5 job." Sanchez, of Hollywood, now oversees franchise business coaches and regional operations throughout the country. She convenes club training seminars at the women's fitness company's Fort Lauderdale headquarters and visits franchise locations, assisting franchisees with prospecting, staffing and fitness programs.

The job: Jillian Sanchez is director of operations for Fort Lauderdale-based Lady of America.

Communicating to the boss: Bring solutions, not just problems and issues.

Lesson learned: You can't win them all, but it doesn't hurt to try.

Waste of time: Gossip. It's very contagious "" stay focused and draw the line.

Measure of success: Making an impact with our franchisees. Their success is a measure of ours.

Employee development: Constantly provide training and educational opportunities. Funnel updated information. Keep remote locations in the loop with conference calls. Share new and best practices. Troubleshoot. Motivate. Be an open ear for people to vent, but be able to step back too.

Motivation: Keep in touch with your staff. Provide the right tools so they can do their jobs. Recognize their roles and their efforts. Give credit where credit is due.

Employee retention: From the beginning, ensure employees have clarity about their job. Provide the appropriate training, coaching and feedback.

Job candidate: You can't teach someone a personality, but you have to make sure they are a right fit for the job.

What I've learned from employees: Everyone has something unique to offer. Identify their strengths firsthand and learn from each other.

Advice: Try to always have an agenda "" don't end your day without having a plan for tomorrow.

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