Who Is #2?

Tuesday, February 01, 2005

...Probably more on target with today's consumer is the Billings, Montana-based Mountain Mudd Espresso, an eight-foot-square kiosk concept that combines the sex-appeal of barista service with speedy ("typically one minute and 15 seconds," promises the company) drive-thru delivery. Coffee kiosks (beverage retailers without seating) account for roughly 9 percent of the total $8.47 billion specialty coffee sales. Not even near the $6.12 billion attributed to coffee cafes (beverages retailers with seating), but a nice chunk of change nonetheless.

There's no doubt that drive-thru is the next dimension in the specialty coffee segment. Starbucks has already begun rolling out its own drive-thru window model and has announced plans to include that option in at least one-third of new stores.

Chain competitors all agree that prime real estate availability is the key to growth. With its relatively small footprint, Mountain Mudd has a viable game plan. Since 1994, 56 kiosks have sprouted up in 16 states, including Hawaii�with another 20 already on the books�through "co-op" licensing agreements. Annual sales have exceeded $4 million. Number two? Not even close, but a coast-to-coast comer that is looking to create a niche of its own�

Mountain Mudd Espresso News and Press Releases

This article has been read 1782 times.

Would you like to own a Mountain Mudd Espresso Franchise?

For more information about becoming a Mountain Mudd Espresso Franchise owner, including a franchise overview, start-up costs, fees, training and more, please visit our Mountain Mudd Espresso Franchise Information page.


2120 3rd Ave. N.
Billings, MT

Phone: (800)218-6833
Fax: (406)256-6070

Mountain Mudd Espresso Franchise Information

Share This Page!


FREE FRANCHISE ADVICE

First Name:
Last Name:
Address:
City:
State: (US inquiries only please)
Zip:
Phone:
Email:
Capital to Invest

(Min $50k Investment)
Investment Timeframe:

Can I use my 401K or IRA
to buy a business?

Submit your request for a
FREE Franchise Consultation.