Joey's Hooks Customers With Online Maritime Festival

Beginning October 13th Joey's launches its national on-line consumer contest with three exciting trips to be won in Atlantic Canada. Winners will explore some of Canada's most renowned sites including Peggy's Cove, Hopewell Rocks Ocean Tidal Exploration Site, and Green Gables. The contest runs until November 30, 2008.

"We are very excited about this year's Maritime Festival, and our east coast inspired menu items that are available throughout the contest," says Kathy Campitelli, VP Marketing, Joey's Only Seafood Restaurants. "We love giving our customers the chance to win prizes. This year's packages to Atlantic Canada are outstanding. I just wish I could enter to win!" Regarding the menu items Campitelli explained, "We are featuring new dishes for this campaign - with a decidedly East Coast twist. The seafood dishes include Lobster Bisque, Stuffed Salmon and Shrimp Scampi, Classic Cod and Chips and Bluenose Spicy Mussels. To finish the meal in style, Joey's is featuring an old favorite, Rice Pudding." Joey's will be giving away three (3) week-long trips for two to Atlantic Canada. One trip will be given away from each of the following regions: British Columbia/Alberta, Saskatchewan/Manitoba, and Ontario. Each trip is six (6) nights and seven (7) days and includes flights into Montreal and out of Halifax, an overnight ride on VIA Rail's Ocean Train with Sleeping Accommodations, and a guided tour, provided by Ambassatours, through New Brunswick, Nova Scotia and Prince Edward Island.

Campitelli explained that Joey's is promoting the contest with 30-second spots on radio stations across Canada and online on with banner ads on www.canada.com. Other marketing components include a print ad in WestJet's UP! magazine and direct mail flyers. Also included in the mix are in-store, point-of-sale materials including a flyer handed out with each bill to remind customers to enter the contest online when they get home. Some franchisees are also incorporating newspaper ads. As well, the campaign is being promoted through Joey's opt-in email marketing program called "Mariner's Club".

Customers can signup for the email program online at www.eclub.joeysonline.ca About Joey's Calgary-based Joey's is a pioneer and leader in the fast casual seafood restaurant category in Canada. Its signature "Joey's Famous Fish and Chips" has gained the company a North American reputation for preparing generous portions of high quality seafood at affordable prices. Each Joey's franchise embodies the vision of its founder Joe Klassen - to serve great seafood in a cozy neighborhood seafood restaurant. Annually, Joey's serves more than 6.5 million guests system wide through its 80+ restaurants in Canada. Joey's has been cooking in Trans Fat free oil at all of its Canadian restaurants since 2005. In 2008, the restaurant chain created an on-air radio character called Joey that embodies the company's values and 'down-home' personality. Spots are now playing nationally and can be heard on www.joeys.ca For further information: interviews and/or hi-rez visuals, contact: Mr. Neil Bousquet, PR Wizard, Joey's, (403) 256-8834, [email protected]

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