Brixx Plans To Open Dozens Of New Restaurants

Restaurants and Institutions identified Brixx Wood Fired Pizza as one of 10 emerging chains to track. The Charlotte-based chain's wood-fired oven, which gives the pizza its signature taste, and the inexpensive menu are cited as reasons for the restaurant's success.

Restaurants and Institutions notes that smart expansion plans and a clear differentiation from competition allow chains to grow, even in a down economy. This has proven true for Brixx, which plans to open more than 50 restaurants in the next five years, bringing its successful concept and franchise opportunities to more neighborhoods throughout the South.

Brixx has 13 locations and expects to grow to 18 by the end of 2009, with longer-term plans to open dozens more. Brixx opened in Charlotte in 1998 and partnered with McAlister's Deli Co-Founder Neil Newcomb in 2007 to create Brixx Franchise Systems, LLC. The venture opened the door for qualified business people to join the Brixx family and help the restaurant grow.

"Brixx's success is built on simple, smooth operations and a high-quality menu that provides great value to the customer at reasonable operating costs for the owner," Newcomb said. "This formula will allow Brixx to continue expanding throughout the region, despite the uncertainty of the economy." Brixx has three franchise locations -- its newest opened Nov. 10 in Wilmington, N.C. Brixx plans to open franchises in Winston-Salem, N.C., and Knoxville, Tenn., in 2009.

In addition to the franchises, Brixx opened a company-owned restaurant in August in Hendersonville, Tenn. Another company-owned location is scheduled to open next spring in Asheville, N.C.

The average Brixx restaurant is 3,200 to 3,400 square feet and employs 40 to 50 people. The restaurants are famous for their wood-burning ovens and 24 beers on tap.

The menu includes a variety of specialty pizzas, as well as salads made with fresh greens, sandwiches served on daily-baked focaccia bread, pasta dishes and desserts. The restaurants also serve 14 wines by the glass.

An environmentally friendly company, Brixx recycles all possible paper and glass products. Brixx Wood Fired Pizza is owned by New South Pizza Inc. Additional information, including a complete menu, is available at www.BrixxPizza.com .

SOURCE Brixx Wood Fired Pizza http://www.BrixxPizza.com

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