Lenny's Launches $100k Promotion

Lenny's Sub Shop's latest promotion is an "economic stimulus package"� for its customers and is hoped to give the sandwich maker a business boost in tough times.

The 10th anniversary Scratch-and-Win Sweepstakes kicks off at all 180 Lenny's locations on Saturday. The jackpot is $100,000, but other prizes range from free fountain drinks and sub sandwiches to party platters for 10 and gift cards up to $500. But management said there is also a bigger business prize.

"When the economy gets tough, building brand awareness is more important than ever,"� Lenny's Franchisor LLC CEO George Alvord said in a statement.

The original Lenny's Sub Shop opened in a Memphis suburb in September 1998. A partnership group led by Alvord purchased the chain in August 2004 from founders Len and Sheila Moore.

Total system sales for 2008 are estimated to exceed $77 million, more than double 2006 sales.

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