Personal Fitness Training Franchise Introduces Bold New Fitness Goals Guarantee

Personal Training Institute (PTI), a unique fitness concept that provides One-to-One personal fitness training and nutrition consultation to every client with every visit introduced today their aggressive "PTI Fitness Goals Guarantee." The guarantee provides that if clients using the PTI fitness program do not achieve mutually-agreed fitness goals within a 6-month period, which may include weight loss, muscle mass or other agreed physical health improvements, they can get free personal fitness training sessions and nutrition consultation for the next 6-month period.

"While we believe that this is one of the most aggressive guarantees in the fitness business today, we are also very confident that most clients using our proven fitness programs will achieve their goals," said Evan A. Kaplan, company CEO. "It has been proven among our clientele that our 'Always One-to-One Fitness & Nutrition' program is more effective and in many cases more lasting than just going it alone in a gym," he added.

While we believe that this is one of the most aggressive guarantees in the fitness business today, we are also very confident that most clients using our proven fitness programs will achieve their goals It has been proven among our clientele that our 'Always One-to-One Fitness & Nutrition' program is more effective and in many cases more lasting than just going it alone in a gym Client satisfaction at PTI is much higher than for most fitness facilities. It's all about client results, and those results are greatly enhanced by our professionally trained staff that offers personalized service to each of our clients ...It is not an up-sell to a gym membership, at PTI personal training and nutrition is the core of our business Rather surprisingly, we are seeing an overall increase in the attention being paid to one's general health and fitness in this economic climate. It seems as though many people are taking these times to take stock in the truly important things in life, and one's health is certainly or should be the number one personal concern for everyone We are forecasting 2009 and 2010 to be growth years for our franchise concept. We know that it is the success we realize with our fitness clients that filters upward to franchisee success In a recent client survey, nearly 75% said that either they have already reached their fitness goals at PTI or they believe that PTI will help them achieve those goals. "Client satisfaction at PTI is much higher than for most fitness facilities. It's all about client results, and those results are greatly enhanced by our professionally trained staff that offers personalized service to each of our clients," added Carol Kur, company co-founder and registered dietician. According to their research findings, clients at PTI generally agree that the personalized service helps them with achieving and maintaining their fitness goals.

The company's new guarantee will require adherence to the plan of regular exercise in their training centers, regular visits with a personal nutritionist, the maintenance of an eating diary and regular weigh-ins for the fitness guarantee to be honored.

While these services were once luxuries afforded by only a few, PTI now offers affordable personal fitness training and individualized nutrition counseling to every one of its clients during every visit. While many other fitness facilities offer personal training and nutrition counseling as an added-cost feature, at PTI "...It is not an up-sell to a gym membership, at PTI personal training and nutrition is the core of our business," said Kaplan.

"Rather surprisingly, we are seeing an overall increase in the attention being paid to one's general health and fitness in this economic climate. It seems as though many people are taking these times to take stock in the truly important things in life, and one's health is certainly or should be the number one personal concern for everyone," said Kaplan.

The economic climate also does not seem to be deterring prospective franchisees during the start of the company's national expansion. PTI is opening three new franchised centers in New York and they have territory development and location opening plans for the first time outside the northeast corridor. "We are forecasting 2009 and 2010 to be growth years for our franchise concept. We know that it is the success we realize with our fitness clients that filters upward to franchisee success," said Cliff Nonnenmacher, PTI Vice President of Franchise Development.

Industry organizations are calling personal training the hottest new trend in fitness. The folks at PTI believe that it is not just a trend. PTI now makes personal fitness training and nutrition counseling a more mass-appeal service package.

About Personal Training Institute Founded in 1987 by Evelyn Knapp, an exercise physiologist, and Carol Kur, a registered dietician, the two envisioned a need and value for a one-to-one strength training program using the latest exercise equipment technology, accompanied by individualized nutrition counseling using real food --and no fad diets. PTI started franchising in 2005 and has seventeen locations open, with 40 more in development.PTI distinguishes itself from traditional self-service gyms by providing each of its clients his/her own personal fitness trainer during each visit and the services of a nutrition consultant for individualized eating plans. Personal Training Institute headquarters is located at 500 N. Broadway, Jericho, NY. For more information on the PTI program or franchise information, please visit www.personaltraininginstitute.com.

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