Yum! Brands Appoints Micky Pant President, Global Branding

Tuesday, February 24, 2009

Yum! Brands, Inc. (NYSE: YUM - News) today announced the appointment of Micky Pant, 54, as President, Global Branding, a newly created position reporting directly to David C. Novak, Yum! Brands Chairman and Chief Executive Officer. Pant will also retain his position as Chief Marketing Officer for Yum! Brands"� Dallas-based international division, Yum! Restaurants International (YRI), reporting to Graham Allan, President, YRI.

ADVERTISEMENT In his new role, Pant will be responsible for leading and establishing a singular global brand positioning and identity for KFC, Pizza Hut and ultimately for all of the Company's brands around the world. Pant will continue to serve on the Yum! Partner's Council leadership team and retain his current accountabilities for YRI including having all of the Chief Marketing Officers in the U.S. and around the world report to him on a dotted line basis.

"Micky Pant is an outstanding leader and one of the most talented marketers and brand builders in the entire restaurant industry. I"�m excited for him to continue to build synergy and know-how across our global marketing system to achieve breakthrough results,"� said David Novak, Chairman and CEO.

Pant has served as Global Chief Concept Officer for Yum! Brands, CMO for YRI and President for Taco Bell International for nearly four years, joining the Company from Reebok International in 2005 where he worked for 10 years in various marketing capacities including Global Chief Marketing Officer. During this time, Reebok was the winner of two Golden Lion awards at the Cannes Film Festival in 1999 and 2003, considered by some to be the highest honor in advertising, and was also recognized as the Interactive Marketer of the Year by Adweek magazine in 2003. Pant has also worked at PepsiCo and spent 15 years with Unilever in India and the United Kingdom.

Yum! Brands, Inc., based in Louisville, Kentucky, is the world's largest restaurant company in terms of system restaurants, with more than 36,000 restaurants in more than 110 countries and territories. The company is ranked #253 on the Fortune 500 List, with revenues in excess of $11 billion in 2008. Four of the company's restaurant brands "" KFC, Pizza Hut, Taco Bell and Long John Silver's "" are the global leaders of the chicken, pizza, Mexican-style food and quick-service seafood categories, respectively. Outside the United States, the Yum! Brands system opened more than four new restaurants each day of the year, making it the largest retail developer in the world. The company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns. For the second year, the company launched the world's largest private sector hunger relief effort in partnership with the United Nations World Food Programme and other hunger relief agencies. To date, this effort is helping to save approximately 4 million people in remote corners of the world, where hunger is most prevalent.

Contact: Yum! Brands, Inc.

Virginia Ferguson, 502-874-8200 Source: Yum! Brands, Inc.

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