Game On Expands Franchise Opportunities Through Area Development With My Franchise Path

The video game franchise Game On is spreading their business through area development. The company is working with the franchise consultant firm Franchise This! to expand throughout the nation. Franchise This! specializes in helping businesses grow through franchising, while the other side of the company, My Franchise Path, helps entrepreneurs find the right franchise opportunities to invest in.

Businesses can expand exponentially with the area development model, whether they are a video game franchise or a men's hair salon franchise, by granting the rights to develop a designated territory to another party known as area developers. The model is beneficial because franchisors such as Game On can maintain the rate of expansion as a specific DMA (Designated Market Area) is issued for each territory. The area developers assist the franchisor in selling additional franchises while sharing in a small percentage of fees and royalties with the franchisor as well. Many franchise companies have found this particular model of expansion to be very successful.

At Game On, they are hoping to be the latest franchise company to reap the rewards of the area development model. The company currently owns and operates two video game franchise locations near its corporate headquarters in Virginia Beach. Game On plans to continue its home state growth through franchise sales and is looking to expand across the United States through area development and franchise sales. Their interactive area known as the "Zone," a new arcade where gamers can play the latest games on high definition 42-inch high-definition TVs for an hourly fee, has provided consistent returns while helping attract and retain new customers.

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