California Tortilla Launches Social-networking Promo

Throughout the month of April, California Tortilla will announce secret passwords through one of their social networking vehicles that customers can use to access specific free menu items that day. The chain has not announced which method will be used each day, so they are encouraging customers to join all three.

California Tortilla has developed an extensive social marketing database over the past decade. They have added more than 80,000 customers to their "Taco Talk" e-mail newsletter, and more recently, have revamped their Facebook page and launched a Twitter account.

Anyone can join Taco Talk through the company's Web site, Facebook page or Twitter account.

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