Affluent Direct Mail Marketing Group Launches Rsvp� Asheville Location

RSVP Publications (http://www.rsvppublications.com), a premiere direct mail marketing company specializing in reaching affluent homeowners, announces the launch of RSVP� Asheville, under the local ownership of Greg Kilgore.

RSVP's four-color, glossy postcard packs are predominantly comprised of special offers from home-improvement companies, upscale retailers, professional services and fine dining establishments. RSVP Asheville will target the top 40,000 owner-occupied homes in the metropolitan market. "The Asheville/Western North Carolina area is a growing and affluent market with a real need for an upscale direct-mail offering," says Kilgore. "A number of our Greenville, S.C., clients already do business in Asheville and have been asking about mailing there. And, Asheville businesses have been inquiring as well." RSVP Asheville's first mailing will premiere early September and will include special incentives for advertisers including free postcard design, free reader response data as well as 1,000 complimentary postcards for advertisers to hand out or mail to their own in-house customers and partners. Space closes for the fall mailing August 1.

"In today's tough economy it's crucial for businesses to show a return on their advertising efforts," adds Kilgore. "We're adding new clients all the time who are abandoning image-driven and branding advertising for the more measureable response of direct mail marketing." Interested advertisers can call Kilgore at 828-258-6874 or visit the website at http://www.rsvpasheville.com. Kilgore is also the owner of RSVP Columbia and RSVP Greenville/Spartanburg.

About RSVP Publications: Based in Tampa, Fla., RSVP Publications is a high-quality, high-profile, national direct mail program that generates sales leads from the top 18 percent of homeowners in more than 125 markets across the country. RSVP's four-color, glossy postcard packs regularly reach the top 11 million homeowners in the nation through a franchise network of locally owned and operated offices.

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