Could A Car Bodywork Franchise Be Right For You?

A major television campaign will start next week focusing on the services of one of the country's fastest-growing franchise operations.

ChipsAway is supporting its 350 franchisees across Britain with a commercial to be shown on satellite and cable channels.

Boss Lloyd Evans says: "We've already seen new business leads for the first five months of 2009 up 68% on the same period last year, and want to continue pushing the ChipsAway brand to as wide an audience as possible." The motor bodywork repair firm thinks the move will bring in even more business to its franchisees, which operate from professionally liveried vehicles, customised as fully equipped mobile workshops.

They travel to repair minor dents, paintwork scratches and bumper scuffs to car paintwork at a location chosen by a customer for a fraction of the cost of traditional bodyshop methods, says Evans. The campaign is believed to be the first from a franchise of such a size, and could even prove to be an important way for firms to attract clients in future.

Advertisement - article continues below � Mr Evans refused to reveal how much ChipsAway is spending on the campaign, which will return in force later this year after next week's trial. But a spokeswoman for the firm says, "The investment in the production of the commercial and the airtime is substantial." Evans believes the money will prove to be well-spent. "We are confident it will generate increased levels of new business," he says.

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