First Hilton Garden Inn Opens In Riyadh

Hilton has entered the mid-market segment in the Middle East with the opening of Hilton Garden Inn in Riyadh.

"This opening marks the entry of our first mid-market, mid-priced brand into the Middle East and Africa, and is expected to be the first of many Hilton Garden Inn hotels in Saudi Arabia that we are developing with the owners, the Al Hokair GroupAl Hokair GroupLoading...," said Christopher J Nassetta, President and CEO Hilton Worldwide.

He said: "There is tremendous demand from the business and corporate travel segment for focused service brands such as Hilton Garden Inn in this region." The 180-room Hilton Garden Inn Riyadh Olaya is the first of many openings within the strategic development agreement signed between Hilton and the Al Hokair GroupAl Hokair GroupLoading..., and is set to provide Hilton Worldwide with a significant presence across the key development market of Saudi Arabia.

Over the next five years, Hilton Worldwide and the Al Hokair GroupAl Hokair GroupLoading... plan to introduce Hilton Garden Inn hotels across Saudi Arabia, in locations such as Riyadh, Al Khobar, Dammam, Jubail, King Abdullah Economic City, Taif, Abha, Tabuk, Hail, Buraydah and Yanbu. The second Hilton Garden Inn is set to open in Riyadh (Al Muroj) in Q4 2010.

Sami Al Hokair of Abdulmohsen Al Hokair and Sons Holding, said: "As we face a surge in travel across the kingdom, brands such as Hilton Garden Inn will help us manage demand."

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