Manchu Wok To Debut Deep-fried Cheesecake

Thursday, November 05, 2009

Manchu WOK has announced it is introducing deep-fried cheesecake to their menu. Made of a warm cheesecake filling wrapped inside a flaky crust, the product will make its debut in North America starting this month.

"There are a variety of dishes in Chinese cuisine that are wrapped in a light flaky shell, from spring rolls and egg rolls to uniquely battered vegetables and meats, so this seemed like a natural extension," said Ernest Lam, vice president of menu strategy and training. "Many people have never heard of deep-fried cheesecake, and we love adding innovative menu items that push the boundaries of fast food." The recipe was created and is manufactured exclusively for Manchu WOK. The final decision to launch the product nationwide was based on results from a controlled focus group. The dish garnered positive feedback with many customers. Despite never tasting a product like this before, upon trial, an overwhelming 93 percent said they would recommend it to family and friends.

The company will launch the product Nov. 9 at all participating Manchu WOK locations. Free samples will be available in-store for a limited time only.

Manchu WOK is North America's largest Chinese quick-service franchise and a subsidiary of Hong Kong based Caf´┐Ż de Coral. It has served more than 300 million meals worldwide. The expanding and evolving menu includes Cantonese, Szechwan, Hunan and Mandarin cuisine.

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Manchu Wok
2 East Beaver Creek Road
Richmond Hill, ON

Phone: (905) 764-7066

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