Lee's Coffee Goes International

Friday, August 08, 2008

Lee's Sandwiches, the largest Vietnamese sandwich franchise chain in the United States, unveils their first international Lee's Coffee in Vietnam

In a major partnership with the Korean-based pastry company, Deli Manjoo, Lee's Coffee is opening in the Central Business District 1 of Saigon, Vietnam.

The 100-seats Lee's Coffee occupies the 5-story corner unit on Ham Nghi, one of the busiest streets in Saigon. The menu features Lee's famous ca phe sua da, the Vietnamese style French pressed coffee. The extensive beverage line includes a variety of flavored sugar cane juices, smoothies, blended juices and Italian sodas. The glass display cases are filled with fresh pastries, cookies and fresh fruits.

The Deli Manjoo counter is a sight to be seen! The pastries are made with molds encased with corn shaped molds filled by two tubes, one for the outer cake and one for the cream filling, and rotated around to an oven underneath. Within one rotation the pastries are ready - fresh and hot. The aroma and taste will seduce and win over any customers.

Lee's Sandwiches started in San Jose in 1983 and revamped their concept by adding European sandwiches along with their famous Vietnamese sandwiches, "banh mi" in 2001. Within 7 years, Lee's Sandwiches has grown to 36 stores domestically in California, Arizona, Texas and Oklahoma.

Lee's Coffee concept has a more exclusive menu than the original extensive menu that of Lee's Sandwiches, and focuses more on their coffees, beverages and pastries. The coffee beans are from Vietnam, but the coffee itself is made in America and shipped to Vietnam to ensure the distinct Lee's Coffee taste many have grown accustomed to.

The targeted customer base for this store is the business district employees and international travelers, savvy consumers who are interested in international-quality product and experience.

Lee's Coffee and Deli Manjoo plan on expanding this concept and opening locations in Korea, China, Taiwan & Japan in the near future.

Lee's Coffee is located on 80 Ham Nghi, District 1, Saigon, Vietnam. Doors open at 8:00 am. For more information, please visit us at http://www.leescoffee.vn

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660 East Gish Road
San Jose, CA

Phone: (408) 280-1595
Toll Free: 1 (800) 640-8880
Fax: (408) 275-0416

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