Carlson Brings Fast-growing Radisson Brand To Pattaya, Thailand

Tuesday, September 14, 2010

Carlson, a privately held, global hospitality and travel company, todayannounced the further expansion of its vibrant Radisson� brand in one of theworld's top beach resort destinations, Pattaya, Thailand.

A hotelmanagement agreement has been signed for the conversion of the Garden CliffResort & Spa to the upscale, full-service Radisson Resort & Spa PattayaBay property. The hotel will undergo a meaningful renovation and repositioning,and is scheduled to open in the first quarter of 2011. The resort located inNorth Pattaya is within a short drive to downtown Pattaya and about 90 minutesfrom Bangkok.

"Carlson currently has two Radisson hotels inThailand - one in Bangkok, the Thai capital, and another in Phuket, thecountry's largest island destination. Radisson properties are renowned foroffering vibrant, contemporary and engaging hospitality, and we are delightedto be introducing the Radisson brand to a third Thai city, Pattaya," saidJean-Marc Busato, managing director, Carlson, Hotels, Asia Pacific. "Theaddition of this property is also in line with our Ambition 2015 growthstrategy to expand our portfolio by at least 50 percent by 2015 to more than1,500 hotels in key international gateway cities and major resort locations,"he added.

RadissonResort & Spa Pattaya Bay is owned by Garden Cliff Park Company Limited, aleading tour operator for inbound and outbound tourism between Thailand andChina. Garden Cliff Park Company Limited, which has been managing the GardenCliff Resort & Spa property for the past two years, will continue to operatethe property until early 2011 when it converts into the Radisson Resort &Spa Pattaya Bay.

"Pattaya ranks as one of the world's mostpopular beach resorts attracting nearly five million tourists annually. We areconfident that with the upgrade and repositioning of this property to a Carlsonmanaged resort, combined with the strength of the Radisson brand, this propertywill reach new heights and expand business with an increasing number ofinternational visitors from Asia, Russia and Scandinavia," said VichitPrakobgosol, president, Garden Cliff Park Company Limited.

TheRadisson Resort & Spa Pattaya Bay will undergo a comprehensive renovationthat will be implemented in two phases. The first phase, from now until theresort converts to a Radisson-branded property in the first quarter of nextyear, includes an overhaul of key public areas comprising the lobby, therestaurants, the conference and banquet facilities, the fitness centre and theguest rooms. Blending traditional Thai hospitality with a host of upscale,modern amenities, each of the 27 suites and 203 rooms at the resort will alsofeature Thai-inspired decor extended across two buildings. The initialrenovation phase also includes revamping some of the back-end facilities suchas housekeeping and enhancement of information technology systems.

The secondphase will include the refurbishment of general area corridors, elevatorlobbies and final touches to the guestrooms and back of the house areas. Radisson Resort &Spa Pattaya Bay is close to several tourist attractions, including the popularSanctuary of Truth hand carved wooden temple.

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