Alphagraphics Named Finalist In 2010 Dma International Echo Awards Competition

Friday, October 15, 2010

agDirect Crossmedia Brazil, a member of marketing and communications franchise network AlphaGraphics, Inc., was honored for its winning case study entry at the Echo Awards Gala in San Francisco, CA on October 12, 2010. The award-winning case study, which highlighted a lead generation campaign to launch a pilot product for international company Ambev, featured a cross-channel approach that included personalized maps, direct mail, Personalized URLs and e-mail marketing.

"We are honored to have received a Certificate of Excellence as an ECHO Finalist from such a highly respected institution," said AlphaGraphics Vice President of International and Marketing Rodrigo Abreu. "Our goal in this campaign was to catch the customers' attention and direct them to the nearest location where they could buy the new product. By combining a personalized approach with proven technologies and tracking, we not only created online buzz about the new product, but increased sales and brand recognition." Launched in 1929, this premier direct/interactive marketing award competition distinguishes the world's best direct marketing campaigns, recognizing marketers that have raised the bar with regards to strategy, creativity and results. Campaigns honored by ECHO have not only achieved outstanding marketing and creative execution, but also demonstrate insight into audience behavior and actively engage their target markets.

ECHOs are rigorously judged by client-side marketers, agency account directors and senior creatives who select winners based on the best ideas, most creative use of media and channels, and the finest executions. Winners are chosen from 12 business categories out of more than 1,000 professional entries from agencies and marketers all over the world. "To have our campaign distinguished from such a talented pool of marketers is a testament to the innovation of our Network," explained Abreu.

AlphaGraphics offers solutions for design; digital, offset and large-format printing; marketing communications; promotional products; digital archiving; and mailing services for small- to medium-sized businesses as well as corporate entities.

For more information about AlphaGraphics, please contact Cassie Salt at 801-595-7254 or visit

About AlphaGraphics AlphaGraphics, Inc., plans, produces and manages visual communications for businesses at nearly 300 owner-operated, locally-based business centers worldwide. Headquartered in Salt Lake City, Utah, the AlphaGraphics network, a 40 year-old brand, leads the industry in sales per location at $1.1 million. Backed by state-of-the-art technology, the world's highest quality standards and a global network, the company's trained and experienced team members are committed to delivering creative solutions that allow customers to communicate more confidently and effectively. AlphaGraphics is owned by Pindar Group, a leading print and electronic media company, which over the years has become known for its support of sailing through its sponsorship of several world-class sailors.

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