Noodles & Company To Enter Northeast With Franchise Deal

Noodles & Company has signed a franchise development agreement with a Connecticut company that will mark the Broomfield-based restaurant chain's first expansion into the northeastern United States.

Hartford Noodles LLC is expected to open its first Noodles restaurant in Hartford County, Conn., in 2012. From there, it is expected to open several additional locations in Connecticut over the next several years.

Noodles, which now has roughly 260 locations in 22 states and the District of Columbia, has been pursued an aggressive expansion strategy in recent years. It currently does not have any locations northeast of the Washington, D.C.-Baltimore area.

CEO Kevin Reddy told the Denver Business Journal recently that the company intends to increase its number of stores by about 15 percent and hire about 3,500 nationwide in 2011. (DBJ subscribers: Click here for that report.) "The management at Hartford Noodles has a proven history of introducing restaurant brands in New England. Their track record of opening and operating strong restaurant locations underscored our belief they were the right partners to help us grow in the Northeast," said J.B. Hewetson, Noodles franchise director, in a news release. "In addition, the group brings a passion and energy that matches how we run our operations. They are an excellent fit for the brand." Robert Barton, CEO of Hartford Noodles, added in the news release that he believes the restaurant chain specializing in pasta dishes will be a good fit for the region. Hartford Noodles previously developed the fast-growing Five Guys Burgers & Fries franchise in Connecticut.

"We immediately saw the strength of the brand nationally and the growth potential in Connecticut when we first started talking with Noodles & Company," Barton said. "It's a great combination of quality and value, and it's completely unique in the industry."

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