El Pollo Loco Names New Head Of Marketing

El Pollo Loco Inc. has appointed Ed Valle as its new chief marketing officer.

Valle brings extensive experience from the restaurant industry, consumer packaged goods and brand marketing at both the national and global level.

Valle most recently served as chief marketing strategist for Choice Hotels International Inc. where he led the company's brand strategy, advertising, media, promotion and loyalty initiatives. He also served as vice president of marketing at the Panera Bread Company where he launched the company's first TV advertising and media campaigns.

Additionally, he has held marketing leadership positions at Dunkin Donuts, Subway Restaurants and Diageo.

Valle holds a bachelor's degree in operations and logistics management from Michigan State University and a master's of business administration from Fordham University. Valle will relocate to Southern California from New Jersey and will be based at the El Pollo Loco headquarters in Costa Mesa, Calif.

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