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Tuesday, January 03, 2012
"Our new limited time Fish Taco offering underscores El Pollo Loco's commitment to flavor innovation and variety," said Ed Valle, chief marketing officer for El Pollo Loco. "For a refreshing twist on a Baja favorite, we've topped our beer battered fish tacos with two delicious new sauces." El Pollo Loco will communicate its limited time fish tacos to consumers through a multimedia campaign. General market and Spanish-language television spots will appear in select markets beginning Jan. 2, 2012. Additionally, a wide mix of point-of-purchase vehicles will be used, including window clings, translites, and other in-restaurant and drive-thru communication.
El Pollo Loco News and Press Releases
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El Pollo Loco
3535 Harbor Blvd., Suite 100
Costa Mesa,
CA
Phone: (714) 599-5000
Toll Free: (800)997-6556