Women Embracing Franchising

Lucie Shaw's story is becoming an increasingly common one "" a sign women are slowly making strides in entrepreneurship, especially in franchising.

Frustrated by trying to find home health-care services for her in-laws, she decided to leave her operations manager job at Air Canada during its restructuring to open a home care franchise in early 2009.

Her Mississauga, Ont., location made buying into a Nurse Next Door franchise a reasonable financial commitment that let her pursue a passion for being a caregiver. "I was blown away by the core values and the passion of the business," Ms. Shaw says.

"When you find the business that suits who you are and can also suit a family lifestyle, it becomes a perfect fit." An Industry Canada survey of small and mid-sized businesses shows average net profits at female-owned businesses were 89% of that of male-owned businesses in 2007 "" a marked improvement from 52% in 2000. Only 43% of female business owners had post-secondary education in 1990, versus 71% today, which is 10% higher than men.

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