Petrus Names Gloria Garrett Marketing V P

Atlanta-based Petrus Brands, which owns Shane's Rib Shack and Planet Smoothie, has named Gloria Garrett executive vice president of marketing.

Garrett, who most recently served as senior vice president of brand management for casual-dining chain Olive Garden, will lead Petrus' marketing efforts, including brand management, consumer insights, field marketing, growth initiatives and all-national integrated marketing, including advertising and public relations.

"Gloria has one of the best food and beverage pedigrees I have seen in the industry," said Chris Morocco, Petrus Brands chief executive. "It says a great deal about the potential of our brands to secure a talent like Gloria, and it couldn't come at a better time as we continue to expand the Shane's Rib Shack and Planet Smoothie brands." Besides working at Olive Garden, which is owned by Orlando-based Darden Restaurants, Garrett has held executive marketing and branding roles with The Coca-Cola Company, Microban International, Revlon and Mars, Inc.

"It's an exciting time to join an emerging franchisor like Petrus Brands," Garrett said in a statement. "We have two brands with enormous potential, a strong management team and committed investors." Garrett holds an MBA from The Wharton School at the University of Pennsylvania and a Bachelor of Arts degree from the University of Michigan.

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