Fast-growing Frozen Yogurt Concept Now Accepting Franchisees To Develop Greater Boston Area

16 Handles (http://www.16handles.com), an innovative frozen dessert brand that started the self-serve frozen yogurt revolution in New York City, today announced that it is expanding into the Boston metro area and is actively looking for available sites and prospective franchisees.

Boston's first 16 Handles' location will open in the Town of Brookline at 1309 Beacon St. next to Trader Joes. The new store is slated to open in November 2012.

With 25 locations in 5 states, 16 Handles is known for setting the pace for the frozen yogurt industry by allowing consumers to Flaunt Their Flavor. Stores offer 16 flavors of self-serve frozen yogurt, an endless toppings bar stocked fresh with traditional and chef-inspired toppings, and innovative menu items including Whip Ups, blended frozen yogurt creations. 16 Handles is known for its fun and "chill" lounge-like atmosphere that encourages guests to stay awhile.

"All signs show that frozen yogurt will continue to be a hot commodity and an industry that isn't close to slowing down," said Solomon Choi, founder and CEO of 16 Handles. "Those that choose to open a 16 Handles immediately become part of our growing family, and we support each and every franchise operator every step of the way from site location and build out to marketing and operations. We've cut our teeth on the toughest market to crack - New York City - and we're excited to take what we've learned about the frozen yogurt consumer and translate that into success as we continue to grow and expand." Interested parties can learn more about franchise opportunities by visiting http://www.16handles.com/franchise.php, or contacting [email protected].

About 16 Handles Founded in 2008 by foodservice industry expert Solomon Choi, 16 Handles was first to pioneer the self-service frozen yogurt concept in New York City. With 25 locations across New York, New Jersey, Connecticut, Maryland, and Florida, 16 Handles urges every guest to Flaunt Their Flavor by offering 16 handles of premium frozen yogurt, along with a complementary toppings bar featuring more than 50 items. The company continues to expand rapidly and forecasts that 40 stores will be open by the end of 2012. An eco-conscious company committed to sustainability, 16 Handles uses biodegradable packaging and spoons, while each store plants 16 trees per day though an ongoing partnership with Trees for the Future. For more information visit http://www.16handles.com, Facebook (http://www.facebook.com/16Handles) or Twitter (@16Handles).

Contact Jarrod Walpert [email protected] 212-260-4416

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