Brave New Franchise - Adventure Pet

"Who wouldn't want to play with dogs all day and get paid for it?" asks Christy Cranmer. Of course, she and partner Dawn Perchetti aren't the first to think that. Doggie day-care centers have been a growing franchise industry for years. But Cranmer and Perchetti saw some problems with the traditional pet-care model: It was expensive for franchisees, it was inconvenient for pet owners who had to drop off and pick up their dogs, and for the dogs, themselves � well, it just wasn't that fun.

Their answer is Adventure Pet. Instead of having dogs brought to them, they pick up and drop off the animals, which significantly lowers the cost of doing business and also makes things more convenient for their customers. And as for making things more fun for their four-legged customers, that's where the "adventure" in Adventure Pet comes in. "Pack leaders," as Cranmer calls herself and her employees, take groups of five to six dogs out on field trips to local lakes, hiking trails and other wide-open spaces around their Reno, Nev., home.

For most of these adventures, the dogs are off-leash, which Cranmer says surprises many people. The Adventure Pet team always consults with new clients to make sure their dogs aren't prone to running off, but the success of the system depends just as much on the personality of the pack leaders. "You have to have that alpha personality," Cranmer says. "Dogs read body language. When you're confident, they don't want to leave you." A side benefit of this strong leadership is that the dogs learn their place, both in the pack and back at home. "We've taken dogs that seem like problem children and then end up being great," Cranmer says.

Other than that alpha dog ability to lead, Cranmer and Perchetti don't ask much of their franchisees. They've set their franchise fee at just $7,500. "People think it's too good to be true," Cranmer admits. "But we don't want to get rich on Adventure Pet. We want to create jobs for people."

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