Lemon Heaven Wins The Honoured 2012 Franchisees

The Canadian Franchise Association (CFA) (www.cfa.ca) announced the recipients of the 2012 Franchisees' Choice designation on April 2, 2012 at a gala awards presentation during the CFA National Convention in Niagara Falls, Ontario. This is the second year for the annual Franchisees' Choice designation program.

The Franchisees' Choice designees are CFA member franchise systems who voluntarily took part in an independently-administered survey. Their franchisees were asked to rate the franchisor in key areas of the franchise business model, including the franchisee selection process; franchisee Information package; leadership; business planning and marketing; training and support; ongoing operations; and the relationship between the franchisor and franchisee. In order to qualify for this designation, a minimum of 10% of a brand's franchisees must participate. In Lemon Heaven's case, 83% of franchisees responded to the survey.

"The true strength of a franchise system lies in the mutually-rewarding relationship between a franchisor and its franchisees," says Lorraine McLachlan, CFA President and Chief Executive Officer. "Being a Franchisees' Choice designee is a high honour because the high rankings in franchisee satisfaction come directly from the franchisees themselves." In the due diligence process of investigating a franchise opportunity, speaking with existing franchisees about the opportunity being explored is essential. For prospective franchisees, the Franchisees' Choice designation identifies that a franchise brand has received solid endorsement and ratings from its franchisees. The 2012 Franchisees' Choice designees are representative of the spectrum of franchise opportunities and the diversity and excellence of CFA members.

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