Fresh To Order (f2o) Among 2013 Hot Concepts! Winners

Nation's Restaurant News has selected five foodservice brands to receive the 2013 Hot Concepts! awards.

Hot Concepts recognizes forward-thinking companies that are at the leading edge of foodservice and show potential for growth. Now in its 19th year, Hot Concepts is one of the industry's most prestigious award programs. Winners are selected by the editorial team of Nation's Restaurant News.

"I am always amazed by the creativity of restaurateurs. These Hot Concepts winners showcase the differentiated menu and consumer positioning needed to succeed in today's restaurant industry," notes NRN editor-in-chief Sarah Lockyer.

The Hot Concepts Class of 2013 includes Fresh to Order (f2o), an eight-unit concept, based in Alpharetta, Ga. Founded in 2006, f2o has plans to add three to four more stores by year's end.

"Incredible food, service and an unparalleled dining environment in under 10 minutes for around $10" is how Pierre Panos, founder and president, describes the concept.

A veteran fine-dining restaurateur, Panos says Fresh to Order has created an entirely new niche that he calls "fast-fine." He added, "Fine dining shouldn't leave you broke, and that's our promise, offering casual fine-dining-quality food made from fresh ingredients at affordable fast-casual prices." Rising revenues are evidence of Fresh To Order's growing appeal. In 2012 store averages were $1.7 million annually with year-over-year comparable sales growth of over 10 percent in the past three years.

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