Let's Yo Yogurt Launched As Fitness Chain Founder Flexes Entrepreneurial Muscle

He grew up just outside of New York City in a blue collar family and by the age of 13 was already working for a local health club scrubbing the bathroom floors thanks to a work permit his mother obtained. At 23, he began his entrepreneurial career in gym ownership, and at 29 launched RetroFitness, which today is a $60 million-plus enterprise with gyms throughout the mid-Atlantic and Southeastern United States.

Now, Eric Casaburi, 37, the health and fitness entrepreneurial guru who has given millions of individuals the necessary tools to help achieve weight loss goals through exercise for more than two decades, is introducing a game changer among frozen yogurt concepts as he launches Let's YO Yogurt, a fresh, all-natural healthy eating alternative with a modern twist "" unlike anything seen before.

"My passion is breaking into highly fragmented industries filled with tough competition and formulating the perfect business model for success," said Casaburi, who has grown RetroFitness to 100-plus locations that serve more than 300,000 members nationwide. "Let's YO has significant curb appeal that offers an unrivaled in-store customer experience. We have taken similar ideologies learned while establishing a successful multi-million dollar national gym brand and applied these concepts to create an incredible value proposition for investors in the franchise community. We guarantee that this will be the next big player in the frozen yogurt category." The Let's YO prototype features a sleek, futuristic contemporary design with an interior that is outfitted with soft earth tones, substantial lighting and natural, sleek finished flooring. The clean, crisp, high-tech atmosphere is social minded and social forward, appealing to all customers with a goal to enrich people's lives with a healthy, nutritious frozen yogurt alternative. Apple iPads are strategically embedded into the furnishings and the walls are outlined with flat-screen, closed-circuit televisions.

"We've pulled out all the stops when it comes to delivering the ultimate yogurt experience for our health-conscious consumers," added Casaburi. "Each location is designed to become a social hub of the local community. It's a place where friends and family can gather, or local businesses can hold group meetings. Let's YO is somewhere individuals will want to go - there truly is nothing like it around." Unique to the frozen yogurt industry, Let's YO will be open for all three day parts offering more than 50 varieties of fresh, pureed yogurt derived from a Midwest dairy farmer. Guests can select from a variety of healthy toppings, including a fun, colorful assortment of toppings geared towards kids, which features dominant brands such as Kashi and Bear Naked as well as a wide-selection of fresh fruit such as strawberries, blueberries, raspberries and bananas. A coffee station featuring a specialty coffee brewer designed specifically for the Let's YO chain will also help customers kick start their day as it offers cappuccinos, lattes, cafe mochas, dark brews, light brews and decaf coffee options. Not to mention that all these great products are provided at an economically consumer friendly "weigh and pay" price.

"We are offering our customers what may seem to be an indulgent treat, but in reality, it's a healthy alternative to what's on the market today," added Casaburi. "Let's YO products are rich and robust with taste, low in fat, stacked with live cultures and good for the body. For years people have put their trust in us to help them look great physically on the outside, and now it's time to get them to focus on the inside. We all know that healthy eating is a strong component to looking and feeling good. Let's YO can help keep these goals in check through plenty of healthy eating options." Offering entrepreneurs the opportunity to open in flexible 1,200 to 2,000 square-foot spaces in key U.S. markets, the Let's YO franchise minimum investment is $100,000. The business model comes complete with initial and ongoing training, marketing support, fixed product costs, negotiated vendor relationships, site selection support, among others.

"We've assembled an award winning team of talented franchise industry veterans whose main focus is to deliver outstanding support to our new owners," said Casaburi. "We've left no stone unturned and look forward to growing the brand and becoming a leader in the quick-serve restaurant industry." For more information on the Let's YO Yogurt franchise opportunity, please visit www.letsyoyogurt.com or call (855) LETSYO-1 ext. 1

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