Appliance Direct Opens Its First Franchise Location

Appliance Direct has opened its first franchise location. The new store is located in Palm Bay and has the largest selection of live appliances anywhere in south Brevard.

"Picking the franchise owner is of course key to these new format stores," says Appliance Direct President Mark Salmon.

"The owner has to be clear on what the market in their location wants and how he or she may adjust to that." "Our new format's display is 92% locked with other Appliance Direct stores, giving us volume for the manufacturer and standard pieces for marketing campaigns. But the 8% that adjusts to the market may equal double that in store sales volume. Because it's very specific to the store's location, one of our franchise stores may be heavy on gas appliances while another would stock more built-in product." Last January Appliance Direct CEO Sam Pak garnered the cover of Space Coast Business Magazine and this month President Mark Salmon was awarded Marketer of the Year.

Clearly these two are focused on expansion and the next two years will tell the tale.

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