Teriyaki Madness Expanding Throughout Southern California

Teriyaki Madness has completed four franchise agreements that will bring seven locations to Southern California, including Los Angeles, Orange County and Pasadena.

Franchisees include:

Ed DeRosa, who signed an agreement with Teriyaki Madness to open Los Angeles' first two restaurants, with the first expected to open in early 2014.
Mario Essary, who signed a franchise agreement for one Teriyaki Madness location in Los Angeles (Sylmar), Calif. with the intention of opening more in the future.
Russ Thyret signed a franchise agreement to bring three Teriyaki Madness locations to the Southern California-area, with a specific target area of Pasadena and
Waleed Nassar, who is opening one franchise location in Orange County, Calif.

"As the number of consumers eager to try something novel continues to grow, we are in great position to be the leader of the Asian fast casual segment and be a central player in a new era of mainstream dining coast-to-coast," said Rod Arreola, co-founder and president of Teriyaki Madness, noting a recent report by The NPD Group, stating 23 percent of consumers are interested in more Asian-type flavored foods.

In fact, another study by Technomic, a research and consulting firm servicing the food and foodservice industry, reported that Asian remains one of the fastest-growing categories in both full-service and limited-service restaurants in the United States, bringing in more than $18 billion annually.

"As the ethnic population in the United States continues to grow, so does the popularity of ethnic foods and cuisines. Teriyaki Madness is a fresh, new concept, and that's what really excites us. And the menu is fantastic and Southern California is going to love it," said DeRosa.

In less than four months, Teriyaki Madness has signed franchise agreements that will result in more than 20 new locations. The local expansion initiative comes as the Las Vegas-based chain seeks to expand its footprint throughout the Southwestern states, including Arizona, California, Colorado, Nevada, Texas and Utah, with more than 50 new restaurants by the end of 2016.

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