Direct Link & Home Helpers Opened By Local Entrepreneurs In Simsbury

Monday, November 11, 2013

As more than 70 million Americans will reach age 65 in the next two decades, the need for in-home senior care continues to soar. Local entrepreneurs Vladimir and Elena Petrenko are lending a helping hand by launching a local home care agency to meet the needs of residents in Simsbury and the surrounding areas.

As part of the nation's leading franchise specializing in comprehensive home care for seniors, new mothers and other individuals needing recuperative and continuing care, Home Helpers & Direct Link of Simsbury began serving the local community in August of this year.

With a background in business ownership and healthcare administration, the Petrenkos decided to open a local Home Helpers franchise based on the desire to own a rewarding business that gives back to the community by helping seniors and their families.

"As a new business owner, I am excited about the opportunity to help local seniors lead healthier, happier and more rewarding lives in the comfort of their own homes," Vladimir Petrenko said. "We strive to deliver the same quality of care we"�d expect for our own families while offering clients a more affordable alternative to assisted living or nursing care facilities."

Home Helpers offers free in-home consultations and works with clients one-on-one to tailor a flexible care plan to meet their specific needs and budgets. Services offered include companionship, personal hygiene, meal preparation, transportation, and medical services, including medication management, vital signs monitoring and care management.

Direct Link's exclusive line of medical alert systems are monitored 24/7 by a CSAA 5-Diamond Certified Care Center, enabling seniors to live independently at home for as long as safely possible. The Direct Link product suite includes land-line and cellular personal emergency response systems (PERS), automated medication dispensers, GPS client-tracking Care Watch and remote vital signs monitoring units. If a Direct Link unit is activated or a reading is abnormal, the device alerts Home Helpers staff, 911 or any pre-established contacts, thereby easing family anxieties and maximizing client independence.

"In a society where family members sometimes live hundreds of miles from each other, Home Helpers & Direct Link can step in to fill the role of a good neighbor," Elena Petrenko said. "Because our clients decide how often they need us and what services we can provide for them, it allows Home Helpers & Direct Link to offer affordable and convenient choices based on client specific requirements."

For more information about Home Helpers services & Direct Link products, visit http://www.HomeHelpers.CC and

Founded in 1997, Cincinnati-based Home Helpers is one of the nation's leading senior care franchises specializing in comprehensive home healthcare and companionship for seniors, new mothers, those recovering from illness or injury and individuals facing lifelong challenges. Home Helpers currently has a presence in more than 600 communities across North America and is seeking qualified franchise candidates in strategic communities throughout the country. Home Helpers was recently ranked the #1 Senior Care Franchise and "Best of the Best" by Entrepreneur magazine for the fifth straight year and continues to lead the way in the senior care industry.

Home Helpers is affiliated with Direct Link Help At The Touch Of A Button, a provider of medical alert units, including a 24-hour personal emergency response system, an automated medication dispenser and vital signs monitoring units that enable seniors to feel safer and live independently at home for longer than might otherwise be possible.

Home Helpers does not discriminate against anyone on the basis of religion, race, sex, color, national origin, ethnicity, disability, age or sexual preference in connection with employment or acceptance, treatment, or participation in its programs, services and activities. For more information on Home Helpers and franchising opportunities, visit the company's Web site at http://www.HomeHelpers.CC

Franchise Ranking History
Franchise 500: #101 (2014), #63 (2013), #65 (2012), #96 (2011), #63 (2010),
Fastest-Growing: #84 (2012),
Low-Cost: #12 (2012), #20 (2011), #17 (2010),
Top Home-Based: #12 (2013), #15 (2012), #24 (2011), #17 (2010),
America's Top Global: #81 (2011), #53 (2010)

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