Nestle Toll House Cafe By Chip Welcomed By Malls In Louisiana, Florida

There's no mistaking that mouthwatering smell. It immediately draws you back to your childhood and those indelible images of mom baking up a fresh batch of chocolate chip cookies in the oven.

Fortunately, those times aren't gone forever thanks to Nestle Toll House Cafe by Chip, a chain of bakery cafes bearing a name synonymous with America's favorite confection.

The cafes are cropping up across the nation, with the two newest locations opening in Shreveport, La. and Lakeland, Fla. The stores are the fourth and fifth of 18 new cafes set to open this year under a long-term master lease agreement signed in October 2013 with Rouse Properties, Inc. (NYSE: RSE), a national owner and operator of regional enclosed malls.

Last month, Nestle Toll Housee Cafe made its debut at Shreveport's Mall of St. Vincent and at Lakeland Square Mall near Tampa. Both serve up freshly baked cookies, premium Nescafe Milano coffee, ice cream and a wide array of delectable treats.

Malls in Louisiana, Florida Welcome Nestle Toll House Cafe by Chip The cafes are also among the first in the country to feature the chain's enhanced kiosk concept, including comfortable seating, digital menus displayed on eight LED screens and an upgraded design that showcases the brand's distinctive product offerings in a more efficient and attractive manner. Bar seating is available around the sides of the kiosk in addition to tables and soft seating in the adjacent area.

"We've wanted to introduce our bakery cafe to Louisiana for a long time, and we found the perfect franchise partners to lead the way," said Shawnon Bellah, Senior Vice President of Global Operations for Nestle Toll House Cafe. "I know it's going to be a very popular addition to the mall's center court. That same feeling of warmth and relaxation is also what we're offering shoppers at Lakeland Square Mall and throughout and Sunshine State."

The premium dessert destination concept is built around the world's most powerful food brand - Nestle. Along with its universally loved Nestle Toll House cookies and cookie cakes, the new cafes serve brownies, muffins, smoothies, ice creams and Nescafe specialty coffees. The cafes are also a great lunch option, thanks to their made-to-order Crepes and Panini sandwiches.

The Lakeland and Shreveport locations are the 123rd and 124th Nestle Toll House Cafes systemwide, respectively.

About Nestle Toll House Cafe by Chip

Nestle Toll House Cafe by Chip is a premiere dessert and bakery cafe offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestle brands. Crest Foods Inc., dba Nestle Toll House Cafe by Chip, based in Richardson, Texas, is a premiere restaurant franchisor company. The company currently franchises 124 bakery cafes in the United States, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street cafe locations. The first Nestle Toll House Cafe opened in 2000. The company has been recognized by Entrepreneur magazine's "Franchise 500" for the last nine consecutive years, through 2014.

For more information please visit www.nestlecafe.com.

About Rouse Properties, Inc.

Rouse is a publicly traded real estate investment trust headquartered in New York City and founded on a legacy of innovation and creativity. Among the country's largest publicly traded regional mall owners, the Company's geographically diverse portfolio spans the United States from coast to coast, and includes 32 malls in 19 states encompassing over 21.5 million square feet of space. For more information, visit www.rouseproperties.com.

Contact:
Ladd Biro
Champion Management
972-930-9933
[email protected]
www.championmgt.com

Franchise Ranking History
Franchise 500: #262 (2014), #249 (2013), #460 (2012), #233 (2010),
America's Top Global: #144 (2013), #174 (2010)

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