Smoothie King Fuels Franchise Expansion With Incentives For New And Existing Franchisees

Thursday, May 29, 2014

Smoothie King Franchises, Inc., the premier smoothie and nutritional retail lifestyle center, announced today it is offering reduced royalties and free equipment to franchisees who sign an area development agreement for a minimum of three stores. The new program is part of Smoothie King's aggressive growth strategy to add more than 900 new franchised and corporate stores domestically over the next four years.

Through its reduced royalty incentive, franchisees will receive a 50% reduction on their royalty fees for the first year of operation, paying just 3%. In year two, franchisees will pay royalties of 4.5%. In year three, royalties are charged at the full rate of 6%. Additionally, franchisees will receive an entire blender equipment package, which includes five Vita-Mix Quiet One blenders for each of their first three stores.

"Our latest development incentive delivers a great value to entrepreneurs looking to partner with an established brand in a highly competitive segment," said Smoothie King Global CEO Wan Kim. "Through our reduced royalties, franchisees can focus on building a strong presence through local marketing in order to drive in-store traffic and sales. With franchise opportunities available across the country, there has never been a better time to join Smoothie King." Even with more than 500 locations in the U.S., the brand still has extensive smoothie franchise opportunities available in Atlanta, Tampa, North Carolina, South Carolina, as well as across the Mid-Atlantic and Northeast. Smoothie King also aims to add more than 500 new franchised and corporate locations internationally over the next five years in target markets such as Singapore, Japan, China, Thailand, Malaysia, Vietnam, Taiwan, the Philippines, Kingdom of Saudi Arabia, Qatar, Kuwait, Turkey, Egypt and the United Arab Emirates.

Smoothie King is targeting multi-unit owners and operators in the food and beverage or retail industry. Franchise candidates should possess a passion for the brand and be dedicated to serving the community. Potential franchisees should have a history of success, knowledge of the real estate market, and the willingness to devote a full-time team to the Smoothie King brand.

To learn more about the benefits of owning a Smoothie King, or for more information and to register for a Discovery Day, please visit www.smoothiekingfranchise.com or contact Natalie Johnson at natalie.johnson@smoothieking.com or (985) 635-6984.

About Smoothie King Franchises Inc.

Smoothie King Franchises, Inc. is a privately held, New Orleans-area-based franchise company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King offers guests the original nutritional fresh-blended smoothie and healthy retail products, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King opened its first store in 1973 and started as the first franchised smoothie bar/health food store in the United States in 1989. Smoothie King currently has more than 675 units operating in 33 states, the Caymans, Singapore and the Republic of Korea. In 2014, Smoothie King was ranked no. 1 by Entrepreneur magazine in the juice bar category for the 20th year and no. 86 overall on the 2014 Franchise 500 list. Visit www.smoothieking.com or www.smoothiekingfranchise.com; engage on Facebook www.facebook.com/SmoothieKing; follow us on Twitter at http://twitter.com/smoothieking.

Contact: Elayne Sommers Fish Consulting 954- 893-9150 esommers@fish-consulting.com

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Smoothie King
3900 N. Causeway Boulevard Suite 1300
Metairie, LA

Phone: (985) 635-6973
Toll Free: (800)577-4200
Fax: (985) 635-6987

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