Amada Senior Care Exhibits For First Time At International Franchise Expo In New York City

Amada Senior Care, premier provider of non-medical in-home care and assisted living placement counseling, will be exhibiting for the first time at the International Franchise Expo (IFE), in booth #132 at the Javits Center in New York City from Jun 19 -21, 2014. Attendees can stop by to learn more about how they can build a business serving the needs of the "Silver Tsunami" "" a phrase referring to the growing senior population caused by the aging baby boom generation.

"Because of the 'Silver Tsunami,' senior care has become one of the strongest sectors in franchising," said Marcos Moura, Amada's chief development officer. "The increased interest Amada has seen from prospective franchise partners is evidence of this growing trend." Amada began franchising in 2012 and has grown to 23 franchise partners in 11 states, and continues to expand its footprint and strengthen brand recognition across the country.

"We are thrilled that Amada has become a growing, nationally recognized brand," Moura said. "More and more entrepreneurs are realizing the benefits that being part of a franchise system provides, which is why our presence at the IFE show is so important. Five of our current partners are people we've met at these types of shows, and their businesses are taking off and doing extremely well. We look forward to what this show will bring." The Javits Center is located at 655 W. 34th Street, New York, NY 10001. IFE show hours are from 10 a.m. to 5 p.m. on Thursday and Friday, June 19 and 20, and from 10 a.m. to 4 p.m. on Saturday, June 21.

About Amada Senior Care Amada Senior Care is committed to enriching lives. We provide nurturing, compassionate, non-medical, in-home care and guide families through the many senior housing options available for assisted living. We also offer expertise in handling long-term care insurance claims and in certain forms of government aid, including Veterans Aid and Attendance Benefits. Headquartered in San Clemente, California, Amada was founded in 2007, and is currently assembling an elite team of franchise partners to expand our business on the national level. For more information on Amada Senior Care, please call Tim Valencia at 949-306-8067 or email [email protected], or visit our website at www.amadaseniorcare.com.

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