Enterprise Expands To Australia And New Zealand With Franchise Pact

Enterprise Holdings has appointed the largest family owned rental car company in Australia, Redspot, as its franchise partner to enter the Australian and New Zealand markets for the first time.

Clayton-based Enterprise, the world's largest rental car company, said its National Car Rental, Alamo Rent A Car and Enterprise Rent-A-Car brands will be available at all major Australian airports and major cities later this year and in New Zealand in 2016.

"This expansion is the latest milestone in our Asia-Pacific growth strategy," Peter Smith, Enterprise's vice president of global franchising, said in a statement. "We're careful to choose franchise partners like Redspot who not only have a history of success, but also share our values and commitment to customer service."

Enterprise began franchising its flagship Enterprise Rent-A-Car brand in late 2012 in Portugal in an effort to expand its international reach. The company expanded with multiple franchise agreements in Latin America, the Caribbean and Europe last year and said in October it planned to focus its international growth in the Middle East, Africa and Asia-Pacific.

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