Anytime Fitness, Sterling location, officially open Tuesday

The long-awaited opening of Anytime Fitness, a 24-hour gym franchise, arrived Tuesday. While owners Brian and Kelly Barton welcomed representatives of the Logan County Chamber of Commerce for a ribbon cutting ceremony, members were already hitting the equipment in the new facility.

Brian Barton said the focus of the facility is not on a perfect appearance but on fitness. "We want to change lives," he said. "It's all about being healthy." The Sterling location is the eighth of nine franchises owned by the Denver couple, who serve as mentors for other . Brian said they like small towns, in part because they don't have a lot of nice facilities. "They (residents) appreciate it," he said.

The Logan County Chamber of Commerce held a ribbon cutting Tuesday, March 31, to celebrate the opening of Anytime Fitness in Sterling. Owners Kelly Barton The Logan County Chamber of Commerce held a ribbon cutting Tuesday, March 31, to celebrate the opening of Anytime Fitness in Sterling. Owners Kelly Barton (holding the scissors) and Brian Barton (holding the plaque) were joined by Chamber director Kim Sellers (front row, third from left), Chamber ambassadors and city officials for the ceremony. (Sara Waite / Sterling Journal-Advocate) The couple has been with the company for almost five years, and Brian has more than 20 years of experience in the fitness industry. The Sterling facility has a staff of five: a general manager, assistant manager and three trainers. The Bartons noted that each are highly qualified.

The gym features about $500,000 worth of "state of the art" equipment, Brian said. There is a classroom that will offer live classes, and also has about 300 programmable video sessions that play on a big screen in the room. Other features include private changing rooms, restrooms and showers, as well as a tanning bed.

Anytime Fitness was recently named the No. 1 franchise company on "Entrepreneur" magazine's prestigious 2015 Franchise 500 list. The owners noted that after 30 days of membership, the member's key will work on any of the 2,700-plus Anytime Fitness stores anywhere in the world.

The Sterling location is offering grand opening specials on membership; information is available on the Facebook page, "Anytime Fitness of Sterling." You can also stop by the gym, located at 1115 W. Main St., or call 970-441-0451

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